Spa Resources International (SRI), has expanded its area of operations with the establishment of its new Maisha Spa in the Kabul Serena Hotel, Afghanistan. The spa and fitness club is already operational and has…
Spa Resources International (SRI), has expanded its area of operations with the establishment of its new Maisha Spa in the Kabul Serena Hotel, Afghanistan. The spa and fitness club is already operational and has proved extremely popular with many guests signing up for memberships.
SRI’s move into an area outside the GCC is a landmark step towards its overall strategy to expand business operations and sustain steady growth over the years.
Speaking on the progressive leap into bigger territories, SRI Director Daniella Russell said, “SRI is dedicated to setting benchmarks of professionalism, innovation and standards to the region with the Wellness sector. As the first one-stop shop in spa operations and development of spas in the Middle East, we have proven our capabilities and are in the process of taking this further afield.”
She further added that SRI’s first move outside the GCC has been into Kabul, due to the tremendous success enjoyed by Serena Hotels in the East Africa and Asia regions and believes a partnership can only be beneficial to both in the near future.
Work is already under way for the new extension of the existing Serena Hotel in Islamabad, Pakistan, in which SRI will offer its services. Moreover SRI has already been involved in the set-up and training for the newly launched spa in the Kampala Serena Hotel, inaugurated in November 2006.
SRI hopes to transfer all of the knowledge, professionalism and high-standards of excellence it has set up as Spa Resources International to the local community and build the capacity for the future development of this growth industry in the region.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
