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STR: EMEA hotel performance for January 2020

Corinthia Hotel Budapest.

Budapest reaches record ADR and RevPAR levels for January; Paris reaches record January occupancy with help from event demand. Jeddah occupancy helped by mid-year school break; Dar es Salaam sees lowest occupancy level on record.

LONDON – Europe’s hotel industry reported positive results in the three key performance metrics during January 2020, according to data from STR.

Euro constant currency, January 2020 vs. January 2019

Europe

  • Occupancy: +1.4% to 58.5%
  • Average daily rate (ADR): +0.5% to EUR101.14
  • Revenue per available room (RevPAR): +1.8% to EUR59.18

Local currency, January 2020 vs. January 2019

Budapest, Hungary

  • Occupancy: +8.7% to 59.0%
  • ADR: +18.1% to HUF26,672.01
  • RevPAR: +28.4% to HUF15,735.94

The absolute ADR and RevPAR levels were the highest for any January in STR’s Budapest database. Performance was underpinned by double-digit demand growth (+11.5%), and the market positive ADR and RevPAR comparisons for all 31 days in January. 

Paris

  • Occupancy: +8.7% to 70.8%
  • ADR: +6.4% to EUR206.98
  • RevPAR: +15.7% to EUR146.48

The absolute occupancy level was the highest for any January in STR’s Paris database, while the ADR level was the highest for a January since 2013. STR analysts note that the Francophone Pulmonology Conference (24-26 January), which attracted over 5,000 attendees, helped RevPAR grow by double digits during that three-day period. 

Middle East and Africa hotel performance for January 2020
Hotels in the Middle East reported mixed January 2020 performance results, while hotels in Africa posted positive results across the three key performance metrics, according to data from STR.

U.S. dollar constant currency, January 2020 vs. January 2019

Middle East

  • Occupancy: +8.1% to 73.3%
  • Average daily rate (ADR): -2.6% to US$148.57
  • Revenue per available room (RevPAR): +5.3% to US$108.90

Africa

  • Occupancy: +2.4% to 54.7%
  • Average daily rate (ADR): +3.2% to US$119.59
  • Revenue per available room (RevPAR): +5.7% to US$65.41

Local currency, January 2020 vs. January 2019

Jeddah, Saudi Arabia

  • Occupancy: +31.8% to 63.5%
  • Average daily rate (ADR): -9.4% to SAR600.15
  • Revenue per available room (RevPAR): +19.4% to SAR381.38

The absolute occupancy level was the highest for a January in Jeddah since 2016, while the ADR level was the lowest for a January since 2008. STR analysts attribute the year-over-year spike in occupancy to the midyear school break (2-18 January), which was celebrated in December during the last academic year.

Dar es Salaam, Tanzania

  • Occupancy: -16.4% to 33.5%
  • Average daily rate (ADR): -1.9% to TZS246,861.40
  • Revenue per available room (RevPAR): -18.1% to TZS82,661.18

The absolute occupancy level was the lowest for any month in STR’s Dar Es Salaam database. STR analysts note the role of supply growth (+9.7%) in the low occupancy in addition to a drop in demand (-8.3%). 

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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