Sales and Marketing in Travel Europe 2005 orginised by EyeforTravel, is the ideal place to network with the decision makers from leading travel companies…
Sales and Marketing in Travel Europe 2005 orginised by EyeforTravel, is the ideal place to network with the decision makers from leading travel companies. Taking place on 13-14th September at the Marriott in Berlin this is a must attend for anyone involved in travel sales and marketing.
This year’s event sees a particularly strong focus on handling the diverse needs of the European travel market and measuring the ROI of online marketing campaigns. In a series of presentations and lively panel debates a wide variety of senior level executives will discuss the key issues behind search engine marketing.
The conference will open with a keynote presentation from the General Manager of Germanwings, whilst Frank Zehle, the VP of Branding for Continental Europe for Marriott International will talk about the challenges integrating offline and online brands whilst maintaining brand identity and values. They will be joined by the Managing Director of Germany for Travelocity who will give his opinions what he sees for the future of the European market in terms of consolidations and acquisitions.
This conference will address the issues that are critical to any marketing professional. Getting the right marketing mix, search engine optimisation, pay-per-click, protecting your brand online and email marketing are all on the agenda. There is a session which will demonstrate the quickest way to get to grips with the complexities of web marketing. Both the German and Austrian National Tourist Boards will be there to explain how they manage online marketing campaigns and customer relations. Delegates will also benefit from the advice of internet giants like Google and Octopus Travel.
The final session on day one will assess the likely impact travel specific search engines will have on the online travel marketplace. The European Head of Travel for Yahoo!/Kelkoo will be joined by speakers from Expedia and several new European meta-search engines as they debate what implications the rise of this new search tool will have on suppliers and online intermediaries.
Said Helen Raff, Event Director; Attend this event to benefit from the predictions of leading sales and marketing experts and share cutting edge strategies. Offering topical interactive discussions and practical advice this conference will give you the resources you need to apply successful online strategies directly into your organisation.
If you register before July 15th you can take advantage of EyeforTravel’s early bird discount and save €300!
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
