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Taiwan’s hospitality touches down in London’s World Travel Market


Taiwan Tourism Administration appoints PRM Tourism, part of PRM Global Group, as UK Consumer and Trade PR Representatives ahead of World Travel Market London.

LONDON, UK – The Taiwan Tourism Administration (TTA) responsible for promoting tourism to the cosmopolitan island destination across global markets, appoints PRM Tourism part of PRM Global Group, a hybrid 360-creative marcomms agency, in a strategic collaboration that will leverage the full potential of the Taiwan delegation at London’s premier travel and tourism conference, World Travel Market (6-8 November), to showcase the destination’s wide range of tourism offerings and rich cultural heritage. Held at the London ExCel Exhibition Centre, the World Travel Market is one of the most influential global tourism events, bringing the tourism industry together under one roof for a three-day exposition.

Arthur Hsieh, Director at Taiwan Tourism Administration London Office said: “We are delighted to be working with PRM Tourism, renowned for its expertise in destination marketing. Our team is confident their industry expertise will generate a formidable synergy and build awareness of Taiwan, as a premier holiday destination, so that we can welcome even more UK travellers. PRM Tourism will play a pivotal role in amplifying our visibility and driving engagement with key stakeholders. We look forward to the conversations and connections to come as a result of our activities at the World Travel Market this year.”  

As part of the partnership, PRM Tourism, part of the PRM Global Group, will seek to build the destination’s brand awareness and recognition in the UK market as a captivating island nation renowned for its stunning natural landscapes and harmonious blend of modernity and ancient traditions.

The team will also work to strengthen the destination’s UK market penetration during the World Travel Market through bespoke events for key trade and media stakeholders hosted by the Taiwan delegation led by Taiwan Tourism Administration and Taiwan Visitors Association, accompanied by partner travel agencies, airlines, and performers as well as local government entities. The inaugural event will be a special Happy Hour hosted at the Taiwan Pavilion within WTM on the first day of the conference 6 November. Invited guests will have the opportunity to engage with representatives from the destination who will deliver the latest updates and insights on Taiwan’s tourism offerings.

Following this event, a subsequent trade workshop is scheduled for 10 November in Manchester where travel agents, operators and trade media will be invited to join the Taiwan Tourism Administration for an afternoon of networking, immersive cultural experiences and performances, exquisite food, and other exciting surprises including a lucky draw to win free accommodation in Taiwan.

This strategic partnership leverages the best of both partners, combining the Taiwan Tourism Administration’s innovative and forward-thinking outlook with PRM’s Global deep travel industry expertise and savvy public relations know-how. Together, the two plan to deliver original experiences to WTM attendees and UK stakeholders sure to peak curiosity and interest in the destination from travellers, media and trade alike!

“We are excited to collaborate with the Taiwan Tourism Administration during this year’s World Travel Market (WTM). The opportunity to represent the vibrant destination at the prestigious international event is extremely exciting and we look forward to capturing the attention of astute travellers and wider industry through our planned PR events and activities,” said Phoebe Irving, Communications Director at PRM Global Group.

The Taiwan Tourism Administration’s partnership with PRM Tourism promises to be an exciting and impactful venture that will undoubtedly shine a spotlight on Taiwan’s extraordinary tourism offerings and rich cultural heritage at the upcoming World Travel Market. We invite you to join us at the Taiwan Pavilion at WTM as we embark on this exciting voyage to introduce the wonders of Taiwan to the world.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.