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G Adventures: Where to travel / Trends for 2022

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Bruce Poon Tip, founder of G Adventures, says the trends clearly reveal the pandemic has produced a more conscious traveller and have presented the operators with a huge opportunity for change.

As we embark on a new year, G Adventures has dug into its data to reveal what travellers are looking for as the world opens up again. While there is still some uncertainty in terms of changing requirements for travel in the face of the global pandemic, one thing is clearer than ever - the traveller has changed.

Assisted by its panel of avid travellers, G Adventures has identified the top 10 trends for travelling in 2022, with insights into how people want to travel and where they want to go. These patterns have been coupled with new trip highlights launched for travel this year by the adventure operator and community tourism pioneer, as well as newsworthy reasons for people to visit. 

Bruce Poon Tip, founder of G Adventures, says the trends clearly reveal the pandemic has produced a more conscious traveller and have presented the operators with a huge opportunity for change.

“The pandemic has woken travellers up and given them a chance to reflect on how they were travelling before. The data tells us they have become more purposeful and intentional about how and why they are travelling, where they are going, and are recognizing the positive impact travel can have on local communities when they make decisions wisely.

“These trends point towards a seismic shift in travellers’ habits. It only takes a small amount of people to make a huge change and people are finally seeing how smart travel choices can not only make a huge difference to local people, but also deliver a richer travel experience,” says Poon Tip.

G Adventures’ top 10 predictions for 2022 travel are as follows:

  • Community tourism is the solution to responsible travel
  • Travellers care most about supporting local people
  • ‘Workations’ increase in popularity
  • Hostels will make a big comeback
  • Travellers want to disconnect from their devices
  • Travellers will have a bit more cash to splash 
  • The staycation is over - travellers want to go further afield
  • Lockdown life has led to a desire to be more active
  • Travellers are prioritizing their wellbeing and mental health
  • Revenge travel is out, reconnection travel is in
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