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Why wellness travel is now so important in a post-Covid world

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As the world gradually opens up following the continued successful rollout of mass vaccination programmes, wellness will lose its niche status in the travel industry and become the main holiday focus of all travellers wishing to learn, challenge and better themselves in body and mind in pursuit of a happier, healthier lifestyle.

Health and Fitness Travel, the wellness holiday specialists is predicting a huge increase in demand for wellness travel in a post COVID-19 world and are getting ahead of the curve with new wellness tours, retreats, and experiences. Following over a year of travel restrictions, travellers are eager to replenish both body and mind with comprehensive wellness retreats that support healthy immune systems and help them to overcome mental health exhaustion owing to the pandemic.

Whilst wellness travel has been the fasting growing niche within the travel industry for some time, the end of the COVID-19 pandemic will inspire a new generation to book healthy holidays that cater for all manner of wellness-related focuses including those that incorporate fitness, detox and stress management whilst accommodating a healthy work-life balance as well as multi-generational trips.

Health and Fitness Travel’s founder, Paul Joseph comments “Our mental and physical health has been brought right to the fore during the pandemic making wellness travel more in demand than ever before. COVID-19 and its subsequent restrictions have given people lots of time to re-evaluate how they live their lives and how they travel. This changing of attitudes to travel has already been reflected in a rise of demand for wellness workcations, long stay wellness trips and multi-generational family wellness holidays”.

“Reconnecting with nature and adopting a more proactive approach towards both our physical and mental wellbeing has become a key focus for many travellers, particularly for those who have been confined to cities with little access to natural green spaces during the pandemic”.

With the unprecedented rise in working from home highlighting the need for a healthy work-life balance, Health and Fitness Travel saw an increase in enquiries and bookings for their Wellness Workcations that afford travellers the benefit of a wellness programme in a much-needed change of scenery whilst also fitting around their working commitments. The pandemic has changed our relationship with travel – whilst people will take fewer trips, they will opt for longer stay holidays that allow them to maximise the wellness benefits of being away. Wellness in the family travel sector is also a growing market as loved ones look to reconnect and explore healthy lifestyle habits together after an extended time of restrictions that have kept them apart.

As the world gradually opens up following the continued successful rollout of mass vaccination programmes, wellness will lose its niche status in the travel industry and become the main holiday focus of all travellers wishing to learn, challenge and better themselves in body and mind in pursuit of a happier, healthier lifestyle. Health and Fitness Travel is meeting that demand with bespoke retreats comprising the whole wellness spectrum and tailored to all audiences including wellness workcations, family wellness holidays, immunity support programmes and specialised post-covid retreats.

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