Offers “adaptive customer experience” for UK travel marketers to maximise opportunity.
LONDON – Following a management buy-out, Alterian has re-emerged as an Adaptive Customer Experience company where marketers gain the power to maximise customer opportunity in milliseconds.
Alterian's Adaptive Customer Experience system allows marketers to stay one step ahead of individual customers with the right message no matter where or when they interact. The system offers marketers the ability to conduct both batch and real time campaigns across any channel as well as relying on the deep analytical ability of the platform to rapidly define audiences and find opportunities across their eco-system.
“Our goal is to give travel marketers the ability to bring the rich history of consumer transactional data together with the real time context of how the consumer interacts with the brand, providing a unique and consistent customer experience across channels,” said Robert Hale, Alterian CEO. “For many marketers, this is first time they can really seize the opportunity to connect data with customers – on customers’ terms – to spark an instantaneous, welcomed exchange and create a profitable relationship.”
- With Alterian, travel marketers can:
- Increase Retention and Loyalty
- Increase Lifetime Value
- Maximize the opportunities to interact with consumers
- Provide relevant, timely and personalised customer offers
- Increase the user experience from touchpoint to profitable relationship
“Working closely with our marketing services partner GBG we have moved to Alterian which has allowed us to build highly personalised, automated campaigns across a number of channels. Performance across all key metrics is up significantly, and putting the capability in the hands of our own marketers has reduced cost on external agencies and helped significantly improve the capabilities of our own people” said Ryan Cotton, Head of CRM and Loyalty – Thomas Cook.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
