Latest News
HomeRegional NewsAsia-PacificSixty one Thai tourism products score high marks in Best in Travel 2012 Poll
Best inTravel 2012 Poll announced by Smart Travel Asia 2012

Sixty one Thai tourism products score high marks in Best in Travel 2012 Poll

Thai tourism destinations, airlines, airports, hotels and spa resorts scored high marks in the Best in Travel 2012 Poll announced by the popular website Smart Travel Asia 2012


A total of 61 Thai tourism industry products were listed in the poll rankings, some in the top ten and others in the top 25. The list was led by Phuket, which was ranked the second-best holiday destination in Asia. Bangkok ranked 4th best city for business and fifth in the top ten holiday destinations in Asia. Ko Samui ranked the 10th best holiday destination in Asia.

Thai Airways International, Bangkok’s Suvarnabhumi Airport and Samui Airport also fared well. An analysis of the poll results also indicated that the award-winning products were located nationwide, including Hua Hin and Chiang Rai.

Commented TAT Governor Suraphon Svetasreni, “We are proud to see so many of our destinations and products scoring highly in these rankings. It clearly shows that the determined effort made by our entire industry to upgrade quality is paying off and getting global recognition.”

Announcing the awards, Smart Travel Asia’s Editor-Publisher Vijay Verghese said, “This year (2012) marks the eighth year of our online poll to discern travel preferences among our affluent frequent traveller readers who take over 16 air trips a year.

“The focus of the Best in Travel Poll is to determine which travel brands are sought after and why. The three-month exercise from May to July each year offers insights for our own editorial direction and generates useful comparative research data for hotels and airlines.”

Mr. Verghese said that one interesting finding this year is that affluent travellers by and large first seek trusted brand evaluations online (rather than price), but often fail to find this due to the blizzard of booking engines and sales sites that tend to dominate search results. “Readers clearly state that they will first evaluate a brand before booking it,” he said.

“Another point to emerge is that while affluent travellers make travel decisions online, they do not commonly book online. They go offline to talk to a human being in order to ask questions and personalise the purchase. Business travellers in particular are averse to online bookings as travel circumstances change rapidly and unpredictably. They tend to use their own trusted travel agents or will talk to sales persons at a hotel of their choice. In other words, tracking ‘conversions’ often fails with this elite audience.”

Approximately 70 percent of the voters were based in Asia (largely Singapore, Australia, Hong Kong, India, China, Japan, Malaysia, Thailand, Philippines, and the Middle East), 15% in UK/Europe and 15% in USA and North America. They recorded an average of 16.22 air trips (up from 15.75) over the past 12 months and earned US$162.134 in household income (up modestly from US$156.716 in 2011).

There was no charge for nomination or any hidden fee. Readers were free to vote for any of thousands of travel products in Asia from Japan to the Middle East.

Here is a listing of all the Thai destinations and products that won awards:

Top 10 Holiday Destinations (Asia)    
2012 Rank   2011 Rank
2 Phuket 2
3 Bangkok 10
10 Ko Samui 9
Top 10 Cities for Business (Asia)    
2012 Rank   2011 Rank
4 Bangkok 10
Top 10 Airlines (worldwide)    
2012 Rank   2011 Rank
4 Thai Airways International 4
Top 10 Airlines, Business Class (worldwide)    
2012 Rank   2011 Rank
6 Thai Airways International 6
Top 10 Airlines, Cabin Service (worldwide)    
2012 Rank   2011 Rank
3 Thai Airways International 2
6 BangkokAirways 7
Top 10 Budget Airlines (Asia)    
2012 Rank   2011 Rank
10 Nok Air 9
Top 10 Airports (worldwide)    
2012 Rank   2011 Rank
6 SuvarnabhumiAirport 5
10 SamuiAirport 9
Top 25 Business Hotels (Asia)    
2012 Rank   2011 Rank
8 Four Seasons Hotel Bangkok 9
14 SheratonGrande Sukhumvit, Bangkok 12
15 InterContinental Bangkok 19
16 Grand Hyatt Erawan Bangkok 17
19 ConradBangkok 14
23 Centara Grand at CentralWorld, Bangkok 19
25 DusitThaniBangkok 25
25 JWMarriottHotel Bangkok 23
Top 25 Conference Hotels (Asia)    
2012 Rank   2011 Rank
10 Four Seasons Hotel Bangkok 13
11 InterContinental Bangkok 15
14 Grand Hyatt Erawan Bangkok 16
16 SheratonGrande Sukhumvit, Bangkok 14
17 AngsanaLaguna Phuket
22 ConradBangkok 15
24 Centara Grand At CentralWorld, Bangkok 20
25 DusitThaniBangkok 22
25 JWMarriott PhuketResort & Spa  
25 Shangri-La Hotel Bangkok 25
Top 25 Spa Hotels & Resorts (Asia)    
2012 Rank   2011 Rank
4 Banyan Tree Phuket 5
5 Amanpuri, Phuket 4
8 Six Senses Samui – A Sala Property 9
10 The Peninsula, Bangkok 11
11 JWMarriott PhuketResort & Spa 9
11 Mandarin Oriental, Bangkok 15
12 Mandarin Oriental Dhara Dhevi, Chiang Mai 16
12 CentaraGrand BeachResort & Villas Hua Hin 13
13 Four Seasons Resort Chiang Mai 23
18 CentaraGrand BeachResort Samui 16
18 Chiva-Som, Hua Hin 20
20 AntaraHuaHin Resort & Spa 22
21 AngsanaLaguna Phuket
22 Grand Hyatt Erawan Bangkok 25
24 CentaraGrand BeachResort & Villas Krabi 23
24 Plaza Athenee Bangkok 25
25 AleentaPhuket– Phang Nga Resort & Spa 25
25 ConradBangkok 19
Top 25 Leisure Hotels & Resorts (Asia)    
2012 Rank   2011 Rank
4 AmanpuriPhuket 4
7 Twinpalms Phuket Resort 8
12 Banyan Tree Phuket 17
13 Mandarin Oriental Bangkok 24
13 SalaPhuketResort & Spa 25
13 The Chedi Chiang Mai 16
14 Mandarin Oriental Dhara Dhevi, Chiang Mai 18
15 CentaraGrand BeachResort Samui 16
17 CentaraGrand BeachResort & Villas Hua Hin 12
19 JWMarriott PhuketResort & Spa 18
24 Indigo Pearl, Phuket
25 Anantara Golden Triangle Resort & Spa, Chiang Rai 23
25 CentaraGrand Mirage BeachResort Pattaya 21
25 The Library, Ko Samui  

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.