Attracting more than 170,000 visitors and 11,000 exhibitors from 180 countries, ITB gives Budapest Airport a unique opportunity to present a strong, unified message about Hungary as a destination by concentrating all the Budapest-Hungary stakeholders in one place.
BERLIN – ITB BERLIN – REPORT: Budapest Airport is using its presence at ITB this week to push for a range of highly desired new routes and frequencies, especially the launch of flights to its “most wanted” unserved points within Germany: Dresden, Hannover, Leipzig/Halle, Memmingen and Nuremberg.
The airport’s CEO, Jost Lammers, is personally spearheading the Budapest Airport presence – now in its seventh consecutive year – in an intensive joint marketing initiative with the Hungarian National Tourism Organisation (HNTO). The event also provides the airport’s Commercial Business Unit with an ideal platform to support its current partner airlines in both Germany (served by 100+ weekly flights) as well as its several other critical markets.
Attracting more than 170,000 visitors and 11,000 exhibitors from 180 countries, ITB gives Budapest Airport a unique opportunity to present a strong, unified message about Hungary as a destination by concentrating all the Budapest-Hungary stakeholders in one place, including the airport, landmark hotels, major conference centres and top resorts, along with other prominent service providers and attractions.
Commenting on the airport’s ITB attendance, Lammers says: “The importance of Budapest Airport’s presence at the continent’s largest travel and tourism fair is paramount to the growth of our airport and to further enhance inbound tourism to Hungary.
According to recent statistics there are more foreigners visiting Hungary at a faster rate than those visiting the Czech Republic and Austria than ever before. So now, more than ever, it is time for us to attract new airlines and discuss improved flight connections, especially as we move into the winter schedules planning window.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
