The new campaign by the Croatian National Tourist Board is all about some of the most beautiful words ever written: I am out of office.
NEW YORK – With the call for most creative "Out of Office" message, Croatia wanted to seize a brief moment when the worlds of "business" and "vacation" are paired together, using the opportunity to encourage travellers to think about Croatia as a perfect destination for their next holidays. The goal of this social media campaign launched by Croatian National Tourist Board is to even further increase the number of tourists to Croatia, which reached a record number last year with 14 million travellers visiting this young and vibrant country.
Some exceptional professionals have already gained a reputation for creative out-of-office messages, like Dan Kois, editor of Slate and Michael Hann, editor of the Guardian's Film & Music section, whose out-of-office messages became internet sensations. While they have raised the bar quite high, CNTB invites people around the globe to take the challenge and write creative out-of-office messages showing their imagination and wit. There are no set requirements for the message content and thus no limits to creativity. For example, the text could be about sailing the Adriatic Sea, exploring Istria on a bike or going donkey-riding in Dalmatia. However, a thematic connection with Croatia is not a prerequisite. As long as it is creative, anything goes!
Until May 31st, people all over the world are invited to compose a unique out-of-office message and enter it in the specially designed Out of Office application on Croatian National Tourist Board's Facebook page and website. The author of the most creative out-of-office message including the hashtag #OutOfOffice will win an all-inclusive sailing trip for four people along the Croatian coast.
The "Out of Office" contest is supported by a classic advertising campaign across digital platforms in nearly 20 markets and with PR activities in 12 markets. More information on the contest can be found on the Croatian Tourist Board Facebook page and website.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
