Kai Geiger, Managing Director of Art Cities In Europe and organiser of the Cultural Tourism hall…
Kai Geiger, Managing Director of Art Cities In Europe and organiser of the Cultural Tourism hall, has set himself the objective of giving greater support to culturally motivated tourism. At the ITB 2004 this subject is being presented in a concentrated display in Hall 10. 2. The Market Place for Cultural Tourism with its various exhibition modules:
- Museums, Exhibitions
- Cities of Culture, Cultural Departments, Theme Years, Regions
- Operas, Plays, Drama Festivals
- Tour Operators, Reservation Systems, Concert Agencies, Musicals, Events, Variety
has attracted increased attention by visiting members of the public and by trade visitors too in recent years.
At the ITB 2004 the trade fair section will be augmented by a number of specialist meetings. From Friday, 12 March, to Monday, 15 March, between 9 and 10.30 a.m., discussions will take place on cultural tourism from the viewpoint of cities, organisers and the media. The intended subjects are:
- Culture – the key to high value tourism (12 March)
- Will culture really bring hotel bookings? (13 March)
- Culture instead of fireworks (14 March)
- Culture – playground for the media? (15 March)
Some prominent figures have agreed to speak on these subjects: Jens-Joachim Brosel (Vice President, DERTOUR), Dieter Lohneis (Managing Director, Studiosus Reisen, Munchen), Hans Dominicus (Director, VVV Amsterdam), Hans Diers (Marketing Direktor, Kunsthalle Bremen) and Axel Renner (Press Spokesman, Bregenzer Festspiele).
Other highlights of the Culture Tourism hall:
MARTa Lounge
The Museum MARTa, which opened in Herford in 2004, is presenting a kind of art tourism pre-opening on an area of over 100 square metres at the ITB Berlin.
Herford`s cultural pride is developing at a central location near the city`s station. The foundation stone was laid several months ago and the doors will open in 2004. The name MARTa incorporates the German words for furniture, museum, art environment or architecture. The museum has been planned by the star architect Frank O`Gehry. Jan Hoet is the second trump card for this ambitious city in eastern Westphalia.
KNK (Conference of National Cultural Facilities)
Among the major items on the supporting programme of the Cultural Tourism hall is the presentation of a project by the State Ministry for Cultural Affairs and Media of the Federal Republic of Germany.
IFEA Europe
IFEA Europe (International Festival & Event Association) is making its first appearance at the ITB Berlin.
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