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The Cluster Travel & Active of VNU Exhibitions Europe BV and Zoover International have entered into a partnership for MyZoover, the social network site of Zoover.com. This partnership fits VNU Exhibition’s aim to generate leads for its clients throughout the year.
VNU Exhibitions organises the holiday fair, the world’s biggest consumer travel fair; a yearly event in Utrecht, the Netherlands in January. “This is a major step,” says Bart Strijker, Project Manager of VNU Exhibitions. “Until now we offered our clients a platform for lead generation only once a year, starting today we are of service to them all year long. An additional plus is that VNU Exhibitions exhibitors can enrich their e-base and market that by actively applying it.”
Stephan Bosman, COO of Zoover.com, thinks it is a perfect combination: “MyZoover and the VNU Exhibitions each have a target group of people who are fond of travelling. With MyZoover we offer the visitors of the fair the ideal opportunity to manage their past and planned journeys and share them with family and friends.” Both parties foresee a bright future for social networks and cross medial operations. For the latter Bart Strijker offers a view into the – near – future: “Now that we have taken this first step toward the online B2C world, enforcement at the B2B side with an online business model would be a logical next step.” Bosman adds that Zoover International has already engaged in many international strategic partnerships in the field of syndication and he thinks an intensive cooperation with VNU Exhibitions at the B2B side is not unlikely.
The collaboration of VNU Exhibitions and Zoover International suits the ambition of VNU Exhibitions to fulfil the role of matchmaker throughout the year. VNU Exhibitions achieves this by developing online products alongside the existing physical platforms. That way they can constantly provide extra value for the clients.
The Holiday fair is – besides a consumer travel fair – also the largest professional event for the Benelux travel industry. This year the fair had 20,000 professional visitors and 115,000 consumers. Next year the Holiday fair will be held from 13 until 17 January, with the Professionals day on 12 January which is also accessible for foreign travel professionals.
MyZoover is the latest addition to the Zoover International websites (amongst others www.zoover.com), which is one of the largest travel websites in Europe with more than 7 million visitors per month. By using the MyZoover website the users can control all their past, planned and desired travels in a clarifying way and share them with family and friends.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
