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Future Events Experience announces new line up for 2012 Showcase

Future Events Experience Showcase in EIBTM 2012 will feature innovative bite-sized education, an experts clinic, a technology showcase area and networking opportunities for all among others.

BARCELONA – The live Future Events Experience is set to return to EIBTM 2012, following a very successful launch at last year’s show. The interactive technology showcase on the exhibition floor will provide a unique opportunity for visitors to learn about new ways to enhance their meetings and events using the latest technology and services available to the industry.

Located near the EIBTM Lecture Theatre, the Future Events Experience (Stand O200) sponsored by Workscreen, will run in association with Newtonstrand and Eventskills.

The feature area on the show floor will incorporate innovative bite-sized education, an experts clinic, a technology showcase area and networking opportunities for all. New to the show this year, KUBIKAT will showcase a fully automatic, solar charged, mobile studio operated by a tablet computer. Designed for sampling events, road shows, information points, show cooking, pop-up stores or street marketing, KUBIKAT is a sustainable innovation offering the latest technological solution to event spaces.

Participants will also be able to discover how augmented reality can bring events to life – virtually, using phones or tablets to point to a specific marker, which will make a static image in reality come to life virtually. Attendees will also learn how to use virtual projection to promote their brand.

In addition to this, Newtonstrand will be running a Live Studio, which will be broadcasting the Future Events Experience live on the EIBTM website and Facebook page and will also facilitate the use of E-Posters throughout the Future Events Experience. Delegates will be able to upload their brochures and E-Posters free of charge onto the interactive screens. This offers exhibitors a unique opportunity to reach show attendees with their key business messages.

Other contributors to the Future Events Experience include Idiliq, Magrada, Meetings Support Institute, Melville, Let’s Go Print, Youlalight and Keyframe. The bite-sized education programme will cover topics including ‘Become an astronaut with Space Expedition Corporation… “a life changing experience”, which will take place on Wednesday 28th November from 1200 – 1230. The session, presented by Michiel Mol, CEO, Space Expedition Corporation will share his experiences and learnings from a unique space project.

Other sessions will explore ways in which delegates can be engaged using the power of food. Chef, Jordi Morillo from Prats Fatjo Catering will deliver daily demonstrations in the Future Events Experience over the course of the show, where all attendees will be able to learn more about power foods and the nutritional and caloric value of each.

The Future Events Experience will also incorporate the Experts Clinic this year, which will provide an opportunity for attendees to learn how featured technologies work at round table sessions with the experts.

There will also be a number of networking events taking place in the Future Events Experience (Stand O200) including the ‘Networking Cocktail and Book Launch – Sponsored by Newtonstrand Innovations Ltd’ which will take place on Tuesday 27th November from 16:30-17:30 and a drinks reception following the presentation of the EIBTM Technology Watch award which will take place on Wednesday 28th November at 14:30.

EIBTM 2012 takes place 27th – 29th November, Barcelona, with the EIBTM Forum on 26th November.

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