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How travel sites improve online traffic

To explore how the top travel sites generate online traffic, Alexa, a global pioneer in the world of analytical insight, used internal records on web traffic to analyze roughly 294k unique URLs across the largest site categories.

As the demand for online travel booking surges, industry giants like Google are revamping their platforms to accommodate consumers. How can travel sites stay on top of the trend and make sure they make the most of this growing market?

To explore how the top travel sites generate online traffic, Alexa, a global pioneer in the world of analytical insight, used internal records on web traffic to analyze roughly 294k unique URLs across the largest site categories.

Here's what they found:

  • The top travel sites are most likely to benefit from search engine results – 54% of the top travel sites' online traffic is generated from searches
  • Only 2.2% of the top travel sites' online traffic comes from social media
  • Air travel sites specifically benefit the most from referrals from other domains – 18.3% of their online traffic is generated from this source.
Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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