Loyalty is up for grabs: 60% of respondents said the most important reason for switching is better pricing, offers or packages. But most of all, they want flexibility after a year of uncertainty.
Summer travel starts this weekend and PwC’s Traveler Sentiment Survey has new research on the trends to watch & the biggest consumer priorities.
A few highlights:
- Vaccine verification is more popular than you think: 70% of respondents favor vaccination verification. Moreover, more than half support policies that would prevent those without proof of vaccination from traveling.
- Consumers aren’t spending their stimulus checks on travel (yet): 3% have already spent that money on travel while more than half saved it. Of those, only 15% plan to spend on travel.
- Loyalty is up for grabs: 60% of respondents said the most important reason for switching is better pricing, offers or packages. But most of all, they want flexibility after a year of uncertainty.
- Business travel will be back soon (whether we’re excited or not): Some 40% of business travelers believe they will meet or exceed pre-pandemic levels of business travel by the end of 2022. However, 75% are unexcited about or are indifferent to traveling again for work.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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