All locals and visitors are invited to participate in the “Unwind & Be Kind” campaign. Scheduled cleanups which will be held throughout various beaches such as St. Pete Beach, Sand Key Park, Indian Rocks Beach, and a special beach cleanup on Earth Day at Treasure Island.
ST. PETE/CLEARWATER, FL – With spring travel in full swing, Visit St. Pete/Clearwater (VSPC) is partnering with Keep Pinellas Beautiful (KPB) and TikTok influencer Caulin Donaldson, @trashcaulin to encourage spring break travelers and beyond to both “Unwind & Be Kind” by participating in weekly beach cleanups from April 1 to May 4. As Florida’s tourism industry is on pace to surpass 2019 pre-pandemic numbers with spring break set to break records in the greater St. Pete/Clearwater region, this new initiative aims to welcome travelers while providing socially responsible ways to visit.
From April 1 to May 4, both travelers and locals will have the opportunity to join viral and local TikTok’er Caulin Donaldson for weekly cleanups throughout the destination as well as receive easy tips to practice a socially responsible lifestyle all year round. Participants will be rewarded with a sweet treat from The Hyppo Gourmet Ice Pops available onsite to help post-cleanup cheer.
Thus far in 2022, Pinellas County hotels have been breaking records, with January having the highest average daily rate compared to previous January months, and February breaking an all-time record. Tourism officials for the region anticipate spring travel will follow this trajectory. As a leading socially responsible destination, the “Unwind & Be Kind” program allows travelers to enjoy some of America’s Best Beaches with a socially responsible lens paired with sweet incentives along the way.
“The tenets of “Unwind & Be Kind” speak to both preserving St. Pete/Clearwater’s pristine beaches and to the safety of our communities and visitors as we see the revival of the travel industry as a whole” Visit St. Pete/Clearwater President and CEO Steve Hayes said. “We want to remind our visitors and locals that our hospitality industry is working hard to make their destination experience amazing and to be patient as you enjoy the area.”
TikTok influencer and St. Pete/Clearwater local Caulin Donaldson, who has over 1.4 million followers, has made waves by practicing and preaching a profoundly simple message: pick up your trash and keep the destination beautiful. Aligning perfectly with the ethos of Visit St. Pete/Clearwater (VSPC) and Keep Pinellas Beautiful (KPB), Donaldson will host a 60 minute “Unwind & Be Kind Beach Cleanup” from 10 a.m. to 11 a.m. each Friday during the campaign along with videos so viewers at home may follow along and learn tips on responsible travel.
All locals and visitors are invited to participate in the “Unwind & Be Kind” campaign. Scheduled cleanups which will be held throughout various beaches such as St. Pete Beach, Sand Key Park, Indian Rocks Beach, and a special beach cleanup on Earth Day at Treasure Island. For those unable to attend, it’s encouraged to participate in the campaign by picking up trash at leisure or helping save the sea turtles by clearing the way and filling in sand holes.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
