State of Independent Lodging Report from Cloudbeds highlights trends for the UK’s ‘overlooked’ independent accommodation sector. Trends include hostel ADRs not recovering at same rate as hotels, European independent properties more reliant on OTAs than other regions, and weekend predominance for independent properties.
Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today highlighted further trends relevant for the UK’s ‘overlooked’ independent properties based on its recently published State of Independent Lodging Report.
Looking at data taken from thousands of independent properties globally powered by Cloudbeds, the report notes that the ADRs of hostels globally have not recovered quite as strongly as hotels post-COVID. For example, average hostel ADRs in Q4 2019 were $43 per night and in Q4 2022 they’d risen to $46, whilst hotels went from $100 to $120 during the same period.
Meanwhile the report also notes that European independent properties have the highest OTA to direct distribution ratio – at around 75% – compared to just 44% in North America, 61% in APAC and 55% in LATAM.
Additionally the report highlights that weekends are the busiest period for independent hotels around the world, with 36% of all check-ins made on either a Friday or Saturday, and the exact same amount of check-outs on either a Sunday or Monday.
The full report – whose first installment was launched recently and will be released annually – includes many other insights relevant to the UK’s independent accommodation space and can be downloaded here: cloudbeds.com/hospitality-industry-report
“The UK’s independent accommodation space is too often overlooked for the glamour of big chains and this is the same when it comes to looking for valuable data that independent hoteliers can use to make crucial decisions – so we decided to use our global customer base of independent properties to collect and analyse that data for the benefit of customers everywhere. The results speak for themselves and already we’ve had excellent feedback, meaning we´ll be repeating this again next year” said Adam Harris, Co-Founder and CEO of Cloudbeds.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.