The company recently celebrated 10 million travelers in 2023 – an increase of 31% – and significant expansion in product and supplier partnerships during year.
MADRID – With an unwavering focus on relentless expansion, Civitatis, leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – is aiming for an ambitious 50% global growth in travellers 2024.
This news follows the company’s recent announcements of reaching a milestone of 10 million travellers at the end of 2023 – an increase of 31% on 2022 – and experiencing significant expansion in the number of product and supplier partnerships by the close of 2023, reaching a total of 87,000 products supplied by 6,000 partners.
Following the strategic appointment of regional directors in crucial Latin American markets like Mexico, Argentina, and Colombia – acting as country managers in these territories to equip Civitatis to cater to diverse regional needs – the company is eyeing triple-digit growth in these regions.
Confirming the growth projections of Civitatis, only this week the company claimed the top spot in the annual ranking of Spanish firms likely to become ‘unicorns’ – startups with a valuation of $1bn – published by Expansión, leading economic daily newspaper in Spain.
The recent growth and success of Civitatis has been driven by the company’s internationalisation strategy, focused on Spanish-speaking markets such as Latin America, enabling access to top-tier suppliers and thus amplifying the diversity of offerings available to B2B and B2C customers. As well as having a deep understanding of market dynamics and an unwavering commitment to excellence, Civitatis has also expanded its network of service providers and increased investments in marketing efforts.
Civitatis CEO Alberto Gutiérrez
Looking ahead to 2024, CEO Alberto Gutiérrez asserts, “As we move into 2024, our firm commitment to relentless expansion remains stronger than ever. Our projected 50% global growth in travellers reflects to our team’s ambition and strategic plan. We’re excited about the opportunities ahead, particularly in key Latin American markets like Mexico, Argentina, and Colombia, where our regional directors will play a pivotal role in tailoring our offerings to meet diverse regional demands.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
