A new shipping platform to shield airlines and travel agencies from metasearch exposure and increase productivity.
LONDON – Vayant Travel Technologies announces the launch of Vayant SmartSearch: a mixed live-transaction and precomputed shopping API. Airlines and travel agencies can use SmartSearch to handle the high volumes of search queries from metasearch engines, as well as introduce transaction-intensive applications such as maps, calendars and various web, social and mobile promotions.
The flexible SmartSearch API works by balancing precomputed shopping data with live transactions, all entirely performed on Vayant’s airfare shopping systems. Guided by the SmartSearch algorithm, the SmartSearch Business Rules Engine detects whether to pull results from a precomputed shopping system or to perform a query on the live systems. The logic of live versus precomputed shopping is determined by the customer. Search times vary from milliseconds when precomputed data is used to a few seconds when live.
With this solution airlines and travel agencies can provide metasearch partners with custom high-accuracy shopping API and modify the pricing and shopping logic per partner. They can also use SmartSearch to power transaction-intensive applications such as map price offers, a full year calendar display of prices, up-to date banner offers and promo links in social media, web and mobile apps – all without touching their GDS or host.
Eric Dumas, Chief Executive Officer, Vayant Travel Technologies, said: “Vayant seeks to deliver new solutions to support the travel industry and we have identified look-to-book ratios as a core industry challenge. SmartSearch solves it by providing very high shopping accuracy, sub-second speed and optimized business model. Only precomputed shopping allows airlines and travel agencies to forget about look-to-book ratios, improve their relationships with metasearch companies and also inspire online shoppers.”
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
