GSAR Marketing, founded in 1982, is a global sales/marketing and Communication Company specialized in transport, hospitality, travel and tourism industries.
The International Coalition of Tourism Partners announced GSAR Marketing as its newest member. GSAR Marketing is part of Convenco Group, a group of companies involved in the travel industry since 1974. The Convenco Group leadership is based on its international background, as well as on the understanding of its international client’s goals and the ability to apply their strategies to the requirements of the local markets to obtain the desired results. The Convenco Group has been able to obtain client’s objectives where other travel industry related companies had failed.
Convenco-Incentive Solutions, founded in 1974, was the pioneer Incentive Travel House and Events Agency in Spain. It specializes in offering motivational promotions and incentive travel programs for international leading companies as Budweiser, Danone, Gillete, Thomson, Playtex, Revlon, General Electric, General Foods, Yoplait, Pfeizer, Abbot Laboratories, Pepsico, Mercedes Benz, Kelloggs, Starlux, Chrysler, Grundig, Zinzao, Bimbo, Martini, Smith &Kleine, Kraft, Pfeizer, Nissan, etc.
GSAR Marketing, founded in 1982, is a global sales/marketing and Communication Company specialized in transport, hospitality, travel and tourism industries.
Charo Trabado, General Manager at GSAR said: “By offering representation, marketing, sales and PR support, we help our clients, international travel and tourism organizations and companies, to enter or to expand their market share in Spain, Portugal, Europe and the Americas.”
GSAR Marketing has successfully represented companies such as Braniff, MGM Grand Air, Tristar, Reno Air, Frontier Airlines, American Airlines (for ten years, until they opened their offices in Spain), Othon Hotels from Brazil, Hawaiian Pacific Hotels, Hawaii, Saddlebrook Golf and Tennis Resort, Florida, Bahamas Tourism Office, Hawaiian Air, GrupoTaca, Copa Airlines, Aero California…
GSAR Marketing also promotes and operates Marketing and Sales Seminars, Product Presentations, Workshops, Roadshows and their own Travel Trade Exhibitions, organizing annually, since 1997, three international travel trade shows worldwide: MITM Euromed, Meetings & Incentive Travel Market, MITM Americas, Meetings & Incentive Travel Market, which are the pioneer international MICE tradeshows in B2B appointments system in Europe, the Americas and the Caribbean. The same is true for CULTOURFAIR, International Cultural Travel Fair, which is the first international fair specialized in cultural tourism and is exclusively for professionals.
MITM Americas, which is the unification of the former MITM Latin America and MITMarket, has been held in Guadalajara (thrice), Merida and Leon-Guanajuato in Mexico; in Guatemala City, Guatemala; in Varadero and in Havana, Cuba; in Miami Beach and Orlando (Florida) and 3 times in Las Vegas (Nevada) in the USA; in Quito, Ecuador (twice); in Salvador de Bahia, Brazil, in Cartagena de Indias, Colombia; San Salvador, El Salvador and Panama City in Panama.
CULTOURFAIR, the world first International Cultural Travel Fair, has been held in Santiago de Compostela and Granada, Spain; Cologne, Germany; Quito, Ecuador and Guadalajara, Mexico.
MITM Euromed has been held in Seville (thrice), Vigo-Santiago de Compostela, Marbella, Oviedo, Lloret de Mar, Vigo, Granada and Cadiz in Spain. On board a cruise ship between Barcelona, Spain and Genoa, Italy; in Salerno, Italy; Lisbon, Portugal; Marrakech, Morocco; Prague, Czech Republic; Nice, France; Hammamet, Tunisia and in Cologne, Germany.
Marie-Julie Chaput, ICTP Membership Liaison said “It is a pleasure to welcome GSAR Marketing in our growing coalition. We hope that our members will be able to join one of their trade shows to meet, network and spread best practice on Green Growth and Quality Tourism.”
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