According to the creative concept inspiring the new Fantasia Lounge, the sky and sea merge to create a space coloured in ITA Airways blue, with illustrations conveying a fun and dreamy atmosphere.
ROME – ITA Airways inaugurated the Fantasia Lounge, its new lounge dedicated to unaccompanied minors in Terminal 1 of Rome Fiumicino Leonardo da Vinci Airport. The inauguration event was attended by Andrea Benassi, General Manager ITA Airways and Giovanni Perosino, Chief Marketing Officer ITA Airways, who presented to the Italian press and institutional guests ITA Airways’ news for kids.
Designed by the branding agency FutureBrand, the new Fantasia Lounge covers an area of 120 square metres. It is situated in the Check-in area of Terminal 1 of Rome Fiumicino Airport, before security controls, and it is dedicated to unaccompanied minors departing from or in transit through Fiumicino Airport on flights operated by ITA Airways.
The design of the new Lounge is inspired by one of ITA Airways’ founding pillars, namely the centrality of the customer, which is the core of its business. Since ITA Airways’ inception, kids are representing a significant percentage of its passengers and therefore deserve a range of tailored services.
“I’m delighted to be here today to inaugurate the Fantasia Lounge, the most recent among our five airport lounges opened in Italy in two years since our airline’s start of operations. It is inspired by one of our corporate pillars, customer centricity” said Andrea Benassi, General Manager of ITA Airways. “We’ve decided to open this new lounge dedicated to younger travellers during the Christmas holidays, the most “special” time of the year and when kids travel more to spend the holiday season with their loved ones in complete safety thanks to our “unaccompanied minors” service. During this year, 13,000 families have chosen ITA Airways to accompany their children on flights and therefore making the wait for the flight light, fun and creative for our young passengers is a source of great pride for us”.
The design of the lounge reflects the ITA Airways brand identity, as well as the proprietary and distinctive brand assets, which are rendered here in a coherent and harmonious way. The central element is a large hot-air balloon, surrounded by porthole-shaped niches and cosy lounges featuring aeronautical design. Here, the young travellers can relax and enjoy themselves in an atmosphere that invites them to explore and dream. Every detail is carefully taken care of to ensure a unique experience, in which the journey becomes an unforgettable Italian adventure even before flying high into the sky.
Access to the Fantasia Lounge is granted by booking ITA Airways service for unaccompanied minors at the following phone number 800 936090, which also allows to book the flight, issue the ticket, activate the service, and receive information for the day of departure. In combination with the Fantasia Lounge service, ITA Airways has also launched a Flight Book for kids visiting the lounge. Once on board, they will give it to the captain, who will note down all the technical information about the flight (number, destination, flight time, aircraft type) and sign it. The children can keep their book and use it each time they travel on an ITA Airways aircraft, adding flight hours as they go. At the end of the tenth flight, young travellers will obtain an ITA Airways Junior Pilot Certificate by scanning the QR Code on the Flight Book. Moreover, using a special Instagram filter, available by framing the QR Code on the Certificate, they will be able to share their achievement with a “real pilot” selfie.
The Lounge is open every day of the week from 05:30 a.m. to 10:00 p.m. and is the fifth lounge to be opened by ITA Airways after the Hangar Lounge, Piazza di Spagna in Rome Fiumicino, Piazza della Scala in Milan Linate and Piazza Bellini recently opened in Catania.
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