With the addition of Club Sei, MP Hotels aims to set the pace of a new generation club experience that allows guests to create and live their own stories. The hotel group will inaugurate this game changing concept 2019-2020 season with two hotels in Turkey and one in Lanzarote, Canary Islands, Spain.
MUNICH – MP Hotels has announced the development of Club Sei during a press conference held at the Ritz Carlton Istanbul. Club Sei is an all-experiences-included club concept that caters to modern travelers and families looking for a customized and contemporary hospitality experience in interesting beach destinations. Club Sei is based on eight pillars that have been carefully concocted to cater to what travelers seek in their holidays nowadays; a combination of the digital and the nomadic, private and social, active sports and tranquil therapies, spacious rooms, market like dining spaces as well as customized activities to cater to all age groups.
“I’m thrilled about Club Sei and the potential it has to revive the more traditional club concept by attracting the new generation and the modern traveler” said Roula Jouny, CEO, MP Hotels and Managing Director, FTI Group. “We have collaborated with the renowned, Dr. Cem Kinay, the mastermind and founder of Magic Life, to build a fresh brand and attract the new age consumer needs. We are confident that Club Sei will set the base for the new era of Clubs.”
The brand is set to attract the young vibrant crowd that is looking for a resort experience that fully embraces the now, while also winking at the future.
MP Hotels also announced the addition of three resorts that will operate as Club Sei. The infrastructure is there and the hotels will start operating under the new brand 2019 -2020 season consecutively, Club Sei Lanzarote, the Canary Islands, Spain, Club Sei Belek, on the Turkish Riviera and Club Sei Marmaris on the Aegean coast of Turkey.
The 281- room, Club Sei Marmaris is situated on the foothills of the green mountains that adorn this luscious area of Turkey with access to a pristine beach. The resort includes a pool, private beach and jetties, a spa and several water based activities. The 772- room Club Sei Belek is found on the coast of the beautiful Turkish Riviera and includes 11 swimming pools, ample of restaurants and bars, water slides and a private beach. Both were chosen because they offered the perfect canvasses for MP Hotels to showcase this innovative brand. The details of Club Sei Lanzarote are expected to be released at a later point.
“The hotel market has become more and more segmented,” concluded Jouny. “In order to maintain our strong position, and become a true market leader within this highly competitive business we must offer products that our target customers are seeking. This is what Club Sei offers; the opportunity for our guests to personalize their stays, be free and immerse in local culture”.
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