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trivago introduces ‘Hotel Manager’ tool for hoteliers with free webinar

Launched on April 22nd 2014, the trivago Hotel Manager aims to provide hoteliers with all the tools and advice necessary to ensure an outstanding online hotel profile, in order to secure more bookings and increase business.

LONDON – Hotel search website trivago.co.uk has launched Hotel Manager, a free online platform for hoteliers to maximise their online presence and increase bookings. Hotel Manager will be introduced in a free webinar on 14th May 2014 at 3:00pm GMT, hosted by Natalie Gardner (Hotel Relations UK).

Launched on April 22nd 2014, the trivago Hotel Manager aims to provide hoteliers with all the tools and advice necessary to ensure an outstanding online hotel profile, in order to secure more bookings and increase business. trivago has identified six factors which directly influence the visibility of a hotel profile:

  • Hotel information
  • Reviews & Ratings
  • Images & Media
  • Rates
  • Active Communication
  • Direct Searches

Hotel Manager offers comprehensive tips, tools and advice for maintaining these factors, in order to improve ranking and visibility on trivago. Hoteliers can monitor performance, stay one step ahead of the competition and steer their business in the right direction.

Hotel Manager has been praised for its clear layout, ease of navigation and new tools, including a function which allows hoteliers to see exactly how many impressions, clicks and bookings they receive.

The international webinar will be hosted in English on Wednesday 14th May at 3:00pm GMT by Natalie Gardner (Hotel Relations UK). Natalie will explain the six factors directly influencing online visibility and demonstrate how the Hotel Manager can be utilised to improve these factors and increase bookings.

Natalie Gardner, Hotel Relations UK: “Metasearch is an important distribution channel – in 2013, 60% of travellers compared prices before buying and the metasearch sites witnessed a 13% increase in traffic. trivago enables hotels access to the contemporary traveller and brings a varied and high quality traveller to hoteliers. Hotel Manager makes hoteliers aware of the impact their additional content has on their presence on trivago and consequently on their business. With metasearch as a relatively new concept to some, the webinar will demonstrate how hoteliers can utilise Hotel Manager to increase business.”

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