Having experienced substantial growth for the Ameron Hotel Regent, the Ameron Collection now trusts in Worldhotels to maximise international business for four additional Ameron Hotels.
FRANKFURT – Worldhotels, a leading group of independent upscale hotels, is taking its partnership with the Ameron Collection, a four-star plus hotel brand under the umbrella of the Althoff Hotels, to the next level: Four additional Ameron Hotels and Resorts in Germany and Switzerland have been added to the Worldhotels portfolio. The successful partnership started in 2010, when Ameron Hotel Regent in Cologne, Germany, joined Worldhotels.
Talking about the reasoning behind their decision, Edgar Lichter, Vice President Ameron Hotels, points out the extremely positive experience the group has made with Worldhotels in the past: “Since joining Worldhotels, the Ameron Hotel Regent has experienced substantial growth and has gained a clear and strong position in Germany and Europe. In terms of offering international marketing and distribution support under a global brand, Worldhotels represents the ideal partner.”
Ameron is a young and dynamic hotel brand inspired by the renowned Althoff Hotel Collection, which focuses on hospitality and lifestyle. With hotels in metropolises such as Berlin, Frankfurt and Cologne, the Althoff Group has concentrated its Ameron hotels in destinations with a high travel volume in both the business traveller and leisure segment.
“We are delighted to welcome four additional hotels of the Ameron Collection”, adds Paulo Salvador, Executive Vice President Europe, Middle East and Africa. “With their fresh and innovative concept which caters to the needs of modern travellers, they perfectly complement our global portfolio of almost 500 hotels in 250 destinations. We are looking forward to a strong business relationship and are confident that our global sales network and marketing initiatives will increase the hotels’ international exposure to ultimately maximise our mutual results.”
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