Maldives Marketing and Public Relations Corporation (MMPRC) invited travel agents to wash away the winter blues and experience the ‘Sunny Side of Life’ during a UK and Ireland three-city roadshow from 7th – 11th November 2019.
Visiting Croke Park in Dublin, Hotel Football in Manchester and The Corinthian Club in Glasgow, the three roadshow evening events – which encouraged travel agents to ‘Journey to the Sunny Side’ – provided attendees with the opportunity to meet with key travel partners from the Maldives and find out more about the new tourism developments taking place across the island nation.
Over the three events, 10 lucky travel agents won holidays to the Maldives during the roadshow events, with prizes including five-night holidays at Reethi Faru Resort on a full-board basis, five-night holidays at You & Me Maldives, and a two-night stay at LUX* South Ari Atoll. Guests also enjoyed refreshments and dinner, as well as one-on-one meetings with 17 hotels and resorts from the Maldives.
Attendees at the three roadshow events included agents and representatives from prominent travel companies such as Hays Travel, TUI and Not Just Travel.
Speaking about the roadshow events, Safa Musthafa, Senior Marketing Executive at MMPRC, said: “It has been a pleasure to bring the ‘Sunny Side of Life’ to Dublin, Manchester and Glasgow this week during our roadshow evening events. The UK and Ireland are two of our most important inbound markets for tourism and the events have provided us with the perfect opportunity to update our valued travel partners on all the new tourism developments taking place across the Maldives.”
The three roadshow events took place following MMPRC’s attendance at World Travel Market London 2019, where MMPRC’s Managing Director Mr Thoyyib Mohamed met with key travel trade partners and media contacts to discuss tourism developments in the Maldives. These include an influx of new resorts, including several new family-friendly, adult-only and high-end properties. In October 2019, the Maldives also welcomed increased airlift for UK travellers with the launch of a new five-times-weekly flight from London Heathrow to Male, via Bahrain, with Gulf Air.
The Maldives remains one of the UK’s and Ireland’s most popular holiday destinations, with a total of 83,089 UK and 2,924 Irish holidaymakers arriving to the Indian Ocean destination from January – August 2019. This represents a 10.5% year-on-year increase in UK arrivals and a 2.6% increase in Irish visitors. The UK holds the fifth market ranking on tourist arrivals by nationality, firmly holding 7.3% of the total market share and steadily increasing year-on-year.