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One and two-character domain names, both letters and digits such as 1, or A1 and UA, have been reserved in all top level domains (TLDs) and all names have been required to have a minimum of three characters.
From December 1, 2010 to December 31, 2010 the .Travel TLD will accept proposals for registration of premium one and two-character domain names. The full list of names may be found here.
For the first time, names such as AA.travel or B.travel, and numbers such as 10.travel or 2.travel , will be released. This release gives the travel community the opportunity to register names that are easy to remember and use. Shorter names have superior promotional potential and domain auctions have shown that their asset value can be many times that of longer names. Once these names are registered they rarely come back on the market.
The .Travel TLD is offering these premium names without premium pricing. This will be your best chance to register a high value domain name in one of the most active industries on the Internet, without paying a premium price, simply by giving us your best ideas for how you will promote your names and .Travel. These names will only be released through proposal to .Travel.
The .Travel TLD will release these one and two-character names in one or more phases. The first phase will begin with the receipt of proposals starting December 1, 2010 and ending December 31, 2010. A very limited number of names is available and they are only available to applicants with the best proposals. The .Travel TLD reserves the right to allocate no names.
All potential applicants should carefully read the complete program summary and documents which can be found at http://www.travel.travel/index.php/announcements/.
New Faces in .travel – Success stories from travel organizations reaping the benefits
Get Polarized to the North with MagneticNorth.travel MagneticNorth.Travel offers tours and tailor made holidays to Scandinavia and Northern Europe. The company travels to seas, mountains, fjords and forests – where people and nature have a story to tell. Magnetic North provides inspiration for active adventures based on the Norwegian Friluftsliv philosophy and handpicks quality lodging for memorable family and group holidays.
There are a number of reasons for that MagneticNorth.travel decided to use the .travel domain. Firstly, they we found that many of the domains around their business name had already been registered, so they were looking for a more original approach. "We thought that having .travel would instantly identify the industry we work in to potential customers," says Laura Greenman, Managing Director. "We also decided on using .travel because our clients are based in a number of different locations and so having a non geographic domain name really helps us to be a global company."
All of MagneticNorth.travel’s website promotions and collateral use the .travel domain. "We decided early on to go with this, and it creates a talking point for people when we tell them our website address." Says Ms. Greenman. "This works well as our company name is Magnetic North Travel and so the fact that we have a .travel domain helps people to remember our web address."
So far, MagneticNorth.travel’s web visitors stretch from the UK to the US via Scandinavia and China. Their niche product appeals to a certain demographic in each of their target countries. Visitors to the website are typically looking for a travel product that helps them to immerse themselves in the landscapes and cultures of Northern Europe and Scandinavia.
As a niche tour operator, MagneticNorth.travel‘s goal is to ensure that they are different from their competition and stand out for the personal service they offer and the range of unique products that appeal to a small but significant number of travelers. For MagneticNorth.travel, it’s about achieving quality visitors.
Ms. Greenman also notes, "We think .travel will help us carve a niche in the travel industry, and show people that having a non-geographic domain is a part of our goal to appeal to a global audience. We hope that as more companies adopt .travel, there will be a strong community within the travel industry and access to better distribution of our product and improved SEO results."
TravelDailyNews has partnered with the accredited ICANN domain registrar NamesBeyond to facilitate the travel industry to book their .travel domains. You can check the availability of your domains here.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
