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EHL and UNWTO Silk Road Think Tank will take place in Lausanne in June 4, 2012. Aim of the tank is to exchange ideas and stimulate discussions on the future of sustainable tourism in Silk Road countries
170 final year students from the Ecole hoteliere de Lausanne (EHL) are being challenged to build strong strategic plans for ten Silk Road countries through the EHL/UNWTO Silk Road Strategy Challenge.
Over the past seven weeks, EHL students have been attending lectures on contemporary strategic theory and researching decisions made by countries, destinations and corporations in the hospitality industry as part of their final course, Strategic Management. With the support of tourism experts, these students will now apply this knowledge to develop outlines of 5-10 year strategic plans on how selected countries can position themselves along the Silk Road.
At the Think Tank, student representatives will present their strategic plans to an open audience, consisting of Ministry representatives, leading private sector players, EHL staff and UNWTO officials who will judge the final strategies and student presentations.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
