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FCM launches new AI Reporting Tool

FCM’s Global Managing Director Marcus Eklund

While AI technology isn’t new to the industry, it has never been used for this level of detailed reporting and analytics.

FCM Travel Solutions  has announced the launch of its new innovative AI Reporting Tool, the first of its kind in business travel. Designed to provide a more robust and customer-centric experience for travel managers, the AI Reporting Tool offers a unique way to visualise data simply by posing a question using natural language. Akin to a search engine for travel data, this cutting-edge tech gives the user the ability to easily turn their data into actionable insights.

The idea for the tool was initiated through FCM parent company Flight Centre’s Innovation Community, a group of internal collaborators from across the business who work on innovations designed to enhance the customer experience or solve internal challenges. Led by Stephen Pitcher, FCM’s Chief Data Science Officer, the group tweaked and finalised the technology to ensure its ability to offer clients a first-class experience to deliver the information they want, the way they want to see it.

While AI technology isn’t new to the industry, it has never been used for this level of detailed reporting and analytics. Often travel data does not get used to its full potential because analysing it is too laborious. With FCM’s new AI Reporting Tool, clients can easily search, sort and visualise their data to identify savings opportunities, establish informed sourcing strategies, or quickly find statistics needed to respond to a critical incident.

FCM’s new AI Tool can:

  • Build reports with more than 15 chart options
  • Build reports with custom calculations
  • Interpret alternate terms when a user is making a request. They can ask “What is my CPM?” or “What is my Cost Per Mile” and get the same answer
  • Offer suggestions that allow users to bring up key metrics quickly
  • Offer hints as users are typing questions and will also provide the optimum visualisation based on the question aske
  • Turn data into actionable insights

FCM’s Global Managing Director Marcus Eklund said: “Our new AI technology will enable FCM’s customers to take their data reporting to the next level, giving them easy access to their travel costs, patterns and requirements. This is going to save them time and energy, which are important as businesses start to travel again after their COVID-19 hiatus.

“These types of technological enhancements, where we put the customer experience at the forefront of everything we do, have been a central focus for us the last few years and will continue to be in the years to come,” said Eklund.

The new tool is available to all FCM MNC (multi-national companies) customers around the globe, including Canada and the USA.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.