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W Hotels Worldwide, the hotel category buster and industry innovator, today unveils its latest insider escape with the grand opening of W South Beach and The Residences at W South Beach, the W brand’s 31st hotel property. Owned and developed by Tristar Capital and RFR Realty and executed on behalf of ownership by Related of New York, W South Beach is located beachside in the burgeoning arts and entertainment district of Miami Beach. This oceanfront landmark is set to inspire jet set guests and locals alike with spectacular design that sets the stage for W’s fully integrated contemporary lifestyle experience: 408 W-branded residences, including Ocean Suites, Beach Bungalows, and the signature Extreme WOW suite (W’s reinterpretation of the Presidential suite); Wall, an exclusive bar and ultra-lounge operated in partnership with world-renowned Miami nightlife impresarios and restaurateurs; celebrity dining hotspot Mr. Chow; Solea, the signature restaurant serving contemporary Mediterranean cuisine; Grove, a whimsical outdoor garden; Bliss, New York’s hottest spa, arriving in Miami for the first time; WET, with two alluring pools and stylish cabanas; more than 10,000 square feet of ultra-modern meeting and event space; SWEAT state-of-the-art fitness center; basketball court; tennis court, and W Hotels The Store, the W brand’s twist on the traditional hotel gift shop.
“W South Beach will serve as a flagship hotel for the W brand globally,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Meridien. “The hotel will provide guests and locals alike with W’s outstanding signature programming set in a stunning, cutting-edge design environment on the shores of one of the world’s most glamorous and fashionable beaches.”
“The launch of W South Beach marks a new era in Miami’s glamorous history,” said David Edelstein, principal of Tristar Capital, which owns the hotel along with RFR Realty. “Our vision was to develop a world-class hotel with a new standard of design and style that embraces the vibrant spirit of South Beach.”
W South Beach is the product of renowned designers and artists, including architect Costas Kondylis in collaboration with NBWW & Associates, Anna Busta of Studio B Design, landscape designer Paula Hayes and twice Grammy-nominated photographer Danny Clinch. Together they have combined organic architectural elements with a contemporary design to create an iconic and high-end urban design ambiance that pays homage to the area’s art deco heritage and offers guests an insider escape in the center of all the action.
Architect Costas Kondylis created a new landmark that recalls Miami’s modern architectural legacy with its dynamic and whimsical facade. The unique design of the building positions rooms on a 25-degree angle, providing guests with breathtaking views of the Atlantic Ocean. The stunning W Living Room (W’s take on the traditional hotel lobby), has been designed by Anna Busta and features dramatic artwork from noted collector Aby Rosen’s private collection. Strongly influenced by art deco elements, the Living Room features sleek floors inlaid with bronze and wood with a terrazzo border and a row of white quartzite columns set against a soaring 120-foot-long marble wall. An eclectic yet sophisticated mix of furnishings create intimate conversation areas throughout the space, including tufted leather ottomans, sofas imported from Italy, velvet curtains in eggplant purple, modern white and gray sofas complemented by oversized, inlaid horn tables, armchairs covered in white pony or slate velvet and white pony rugs splashed with gold paint. A shimmering, 20-foot-high beaded curtain set off by glass walls ushers guests into the W Living Room Bar, offering views of WET pool deck and the hotel’s lush garden known as the Grove.
More than a hotel brand, W Hotels has established itself as an iconic contemporary lifestyle brand, offering guests unprecedented insider access to a world of “Wow” through leading-edge design, fashion, nightlife, celebrities, entertainment and other trendsetting activities. W Hotels has changed the hospitality landscape with a series of industry firsts in the past 10 years, including: the transformation of the hotel lobby into the W Living Room experience; the introduction of the W brand’s signature Whatever/Whenever service promise as a vehicle to fulfill every guest’s dreams, as long as its legal; extension of the lifestyle experience into retail through W Hotels the Store; the reinterpretation of the hotel mini-bar into the Munchie Box; and the reinvention of the presidential suite into W’s “Extreme Wow” and “Wow” suites.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
