New London-based representation company gains branded access to global distribution channels.
DALLAS – London-based Luxury Hotels Group has introduced a private label chain code through Pegasus Solutions. The new company is now offering three hotels in the global distribution systems (GDSs) under the LU chain code, including the London City Suites by Montcalm, The Marble Arch by Montcalm and The Park Grand London Hyde Park Hotel.
“With three distinct collections, Luxury Hotels Group caters to the specific needs of the luxury traveler,” said Mark Jones, vice president, sales and marketing for Luxury Hotels Group. “Launching a private label chain code with Pegasus allows us to easily target that consumer through the GDSs with a branded presence. The Pegasus-provided chain code also affords us a simple way to manage hotels in the GDSs today and as our collection grows.”
Luxury Hotels Group offers hotels and apartments recognized and appreciated for unique character, charm and outstanding service. Providing luxurious accommodation and world-class facilities, the Collections currently features only London hotels, but is set to expand to include hotels in Dubai and South Asia.
“Groups of hotels like Luxury Hotels Group have an opportunity to gain access to the GDSs with a branded presence by creating a private label chain code,” said Alexis Dobbelaere, senior vice president, global sales, Europe for Pegasus Solutions. “When there is marketing and sales support for a brand, introducing the private label chain code through Pegasus is a fast and effective way to give buyers affordable and immediate access to their hotel portfolio.”
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