This new super employee is Leticia, a virtual assistant powered by high-definition projection imaging and surround sound to help passengers find their favorite pre-flight meal or last-minute gift item, no matter what time of day or night, in either English or Spanish.
MIAMI – Miami International Airport’s South Terminal has a new passenger assistant who works seven days a week, 24 hours a day, energetically giving travelers helpful information about the facility’s diverse collections of 60 shops, restaurants and services – and you will never catch her taking a break.
This new super employee is Leticia, a virtual assistant powered by high-definition projection imaging and surround sound to help passengers find their favorite pre-flight meal or last-minute gift item, no matter what time of day or night, in either English or Spanish. In partnership with the Miami-Dade Aviation Department, MIA concessionaires “hired” Leticia this month as part of a pilot program at two entrances to South Terminal, and may assign her to additional locations in the future. MIA is the latest in a growing number of airports employing virtual assistants, with Leticia being one of the first to target shopping and dining customers.
“We are proud to partner with our concessionaires to introduce a new, innovative way to engage with our customers and provide them with an enhanced travel experience,” said Miami-Dade Aviation Department Director Emilio T. Gonzalez. “Our new virtual assistant is helping passengers make the most of their time at MIA in a fun, interactive and entertaining way. This is the first of many technology-driven services we will be launching at MIA before the winter travel season begins.”
Photo caption: Leticia stands ready to assist travelers at the entrances of concourses H and J in MIA’s South Terminal.
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