The aims of the new corporate structure are to increase its scope of operations and its ability to penetrate the congress market, to optimize commercial and economic synergies and to extend the range of proposals and services to its clients.
RIMINI – As of next October 6th, the Convention Bureau della Riviera di Rimini (CBRR) will become part of Rimini Fiera Spa, covering the role as the congress business unit within the group. This closes the loop, also from a corporate point of view, of the extensively announced integration process between the CBRR and Rimini Fiera, which got underway last spring.
The aims of the new corporate structure are to increase its scope of operations and its ability to penetrate the congress market, to optimize commercial and economic synergies and to extend the range of proposals and services to its clients.
“In keeping with the activity carried out over the years in the CBRR – commented the President of Rimini Fiera, Lorenzo Cagnoni – the management of our new Congress Business Unit has been entrusted to Stefania Agostini, an outstanding name within the Italian meeting industry, who will continue to work with her staff in their offices at the Palacongressi di Rimini. Likewise, the company name and corporate image of the CBRR will also distinguish the new Business Unit”.
The decisions are in line with the congress business plan, announced in 2011, whose mission included the development of synergies between the fair and congress sectors, the potential generation of business in the local area and the positioning of the CBRR as a key player on the domestic congress scenario.
“Lastly, I would like to thank – concluded Cagnoni – the Chairman of the CBRR, Roberto Berardi, who has brought the company to such a high level and hands it over to us with solid prospects“.
Photo caption: Stefania Agostini, new manager of new Congress Business Unit, CBRR
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
