The newly created vehicle rental business, Al Jomaih Auto Rental (Ajar), will open a network of branches at major airport, city and community locations in Saudi Arabia throughout 2015.
LONDON – Enterprise Holdings announced its expansion into the Kingdom of Saudi Arabia and the wider Arabian Peninsula through a partnership with the Al Jomaih Group, one of country’s largest industrial and consumer businesses.
The newly created vehicle rental business, Al Jomaih Auto Rental (Ajar), will open a network of branches at major airport, city and community locations in Saudi Arabia throughout 2015. The company, which will operate the Enterprise-Rent-A-Car, National Car Rental, Alamo Rent A Car and Ajar brands, also intends to sub franchise across the states of the Gulf Cooperation Council (United Arab Emirates, Bahrain, Kuwait, Oman, Qatar) and the Levant region (Jordan and Lebanon). The investment will create new employment opportunities throughout the region.
The Al Jomaih Group, which was founded in 1936 and has more than 7,000 employees, is a highly diversified business that is recognised as a leader in many consumer, commercial and industrial sectors in Saudi Arabia. Through carefully selected partnerships with world renowned brands, such as General Motors, Shell, Pepsi, and Yokohama, the Al Jomaih Group has developed significant interests in a number of business sectors including automotive, beverages, lubricants, heavy equipment, real estate, power generation, communications, oil & gas, and investment. Its subsidiary, Al Jomaih Automotive, is the largest General Motors dealer in the Middle East.
Ibrahim M. Abdulaziz Al Jomaih, CEO of the Al Jomaih Group, said: “There is tremendous potential in bringing together the strengths and commitment of the world’s largest car hire company, Enterprise, with one of the largest and most successful businesses in Saudi Arabia.”
“The Al Jomaih Group has grown through partnership with global brands that are renowned for innovation, quality and customer care. Our vision is to create an outstanding car hire business in Saudi Arabia, the wider Gulf and Levant by applying the same commitment to service and detailed knowledge of our local market that has enabled us to flourish in other areas.”
“As in other parts of the world, demand for flexible car hire is growing quickly in Saudi Arabia, the Gulf and Levant. Working with Enterprise, we aim to become the best provider in our region for customer satisfaction and performance.”
Peter A. Smith, vice president of global franchising at Enterprise Holdings, said: “The Al Jomaih Group is one of our largest and most diversified franchise partners, with an unparalleled breadth and depth of experience in Saudi Arabia and across the Arabian Peninsula. Like Enterprise, it is a family-owned business with a passion for service and quality and we are very pleased to welcome them as a partner to our global business.”
“This is a very significant agreement for Enterprise Holdings. From a strategic perspective, it’s an important region that will form a key part of our global network. Therefore, it was critical that we found the right company to partner with. This is especially critical in a fast-growing market such as Saudi Arabia, the Gulf and Levant, where it was vital that we found a partner that had a proven track record for outstanding customer care, as well as an appetite for growth.”
Enterprise Holdings currently operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands throughout Europe and the Middle East. These include Albania, Austria, Belgium, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Macedonia, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK. The company will become operational in additional countries throughout Europe and the Middle East in the coming months.
Globally, Enterprise Holdings is operational in more than 70 countries and territories.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
