"In order to help Izmir, Turkey to attract many more international meetings, incentives, conventions and events in a cost-effective and creative manner, we have designed a social media strategy focusing on LinkedIn and gradually started implementing our marketing plan" according to Kerim Güleç Marketing & Foreign Relations Executive of Izmir CVB.
Izmir Convention & Visitors Bureau’s Marketing & Foreign Relations Executive, Mr. Kerim Güleç, has shared his insights and the progress regarding this highly interesting yet effective social (media) marketing campaign, which has currently been discussed by international meetings and leisure-tourism professionals, destination marketing gurus and social media experts.
“In order to help Izmir, Turkey to attract many more international meetings, incentives, conventions and events in a cost-effective and creative manner, we have designed a social media strategy focusing on LinkedIn and gradually started implementing our marketing plan.
As of the 9th of September 2014, our post titled “Meetin Izmir: The M.I.C.E. 2.0 Social Marketing Campaign” and shared on LinkedIn, has reached more than 1.500 followers in just 2.5 months. Are you asking who have been following? From ICCA President Candidate Mrs. Handan Boyce to Mister Holland, we have reached a very wide yet relevant audience including meeting and event planners and organizers, leisure-tourism professionals, destination marketing gurus and social media experts from all around the world, and, what is more, they have found this share both warm and original.
We have even started receiving inquiries and proposals regarding our partner accommodations and meeting facilities through our post “pulsing” on LinkedIn. By the help of social media integration and automation and with a delay of only 5 minutes, we are now able to announce all the professionals, who have started following us on LinkedIn, on our social channels consisting of Facebook and Twitter.
Through the campaign blog of which we have been developing, it would become possible to do giveaways, design sweepstakes, and have meeting planners and event organizers abroad to apply for site inspection trips to Izmir, Turkey.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
