22 properties of the group are using RateTiger Shopper optimizing rate strategy.
MADRID – Spanish hospitality chain Vincci Hotels has selected eRevMax to take benefit from real-time rate intelligence for optimizing its pricing strategy. 22 properties of the group are using RateTiger Shopper to monitor competitor rates and maintain rate parity across sales channels.
RateTiger Shopper helps properties to monitor trends in room rates over selected time periods and for up to 24 months in the future. The intelligent room rate business data also allows hotels to access past and current pricing data for accurate forecasting.
One of the highly prestigious hotel chains in EMEA hospitality space, Vincci Hotel Group manages 35 four and five-star leisure properties across Spain, Tunisia and Portugal. All Vincii property subscribed to RateTiger Shopper will receive the rate data to make adjustments to the dynamics of the local market. The revenue management team will be able to compare rates and packages of its competitors, like-for-like, at both beds and room-type level while also being notified immediately of competitor rate changes through rate alerts.
“It’s important to ensure that our rates remain competitive in the market and to have the benefit of maintaining rate stability during high and low periods to increase the demand. RateTiger Shopper makes it possible for us to optimize our pricing strategy through effectively responding to the dynamic changes in the market and retain competitive position”, Amaya Lacambra, Director of Revenue Management and Online Distribution at Vincci Hotels.
“Spain is one of the largest markets in Europe and we are happy to partner with such a big brand in hotel industry. The integrated rate shopping capabilities of RateTiger enables the Vincci team to shop competitor rates on multiple online channels and use this price intelligence to pro-actively respond to varying market conditions and adjust their rates accordingly. Furthermore, they can also monitor rate parity across various sales channels for all their properties easily and efficiently,” said John Seaton, VP Sales EMEA at eRevMax.
RateTiger’s shopping data is in demand for the qualitative and real-time value it provides to hotels. The real-time nature of the data assists Vincci Hotels by maximising rate opportunity for each property in its distribution network allowing them to maintain their rate leadership value proposition.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
