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Two of India’s premium luxury travel brands, The Golden Chariot South India’s first luxury train by Karnataka State Tourism Development Corporation (KSTDC) and Jet Airways, India’s premiere international airline have joined hands to offer unique holiday packages that combine luxury with convenience. ‘The Golden Jet Escapes’ offers a flight to Bangalore and onward journeys on Karnataka’s famed Golden Chariot Train, was launched in Bangalore by Minister for Tourism and Infrastructure Development, Sri G Janardhana Reddy amidst an audience of media and tour operators.
Sri. Siraj Sheikh, Chairman, KSTDC, Sri. K Jothiramalingam, IAS, Principal Secretary Tourism, Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, Sri. K Vishwanatha Reddy, IAS, Director – Karnataka Tourism, Sri. Vinay Luthra, IFS, MD-KSTDC, Sri. ND Tiwari, MD JLR and Mr. Girish Nair, Area General Manager, Karnataka and Andhra Pradesh were among the senior officials from both sides present during the launch.
These new holiday packages will target both international and domestic travelers from metro destinations such as New Delhi, Mumbai, Ahmedabad, Chennai, Goa and Kochi in India, while on the international front, the offer is valid from New York, New Jersey, Toronto, London and Brussels.
Specially packaged fares have been provided by both the Golden Chariot and Jet Airways to offer a seamless travel experience that combines the air travel from a gateway city with the Golden Chariot experience that will showcase Southern India’s historic regions and sights such as Kabini, Mysore, Sharavanabelagola, Belur, Halebid , Hampi, Badami Caves, Pattadakai and Goa.
The holiday packages have been especially created around the concept of time travel. Starting with 21st century Bangalore, travelers will be taken back in time to the 6th century Badami Caves, each destination offering chapter in history of this region.
Jet Airways with its extensive network in India and in key gateway cities in the US, UK and Europe will also market this to new target audiences encouraging them to experience and relive the rich cultural diversity of Karnataka’s heritage. This offer that is available for both Premiere and Economy class on Jet Airways.
Tourism Minister Sri. G. Janardhana Reddy, said, “The Government is interested in coming up with more such initiatives where marketing is jointly done with leading private sector players. Especially when the partners are popular and accepted it augurs well for the destination. With this initiative, Karnataka has spread its marketing initiatives firmly on the international and national markets.”
According to Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, “Jet Airways has always sought to promote tourism both internationally, as well as within India, by leveraging its unmatched pan-India and growing international network. We are delighted to partner with KSTDC to launch the ‘Golden Jet Escapes’ initiative, as part of our ongoing efforts to boost domestic travel and tourism. We are confident that the compelling value proposition on offer will spur more travelers to visit Karnataka this year.”
On this occasion, Sutradhar, The Golden Chariot’s on board magazine was launched by Sri. Siraj Sheikh, Chairman, KSTDC. Speaking on the occasion he said that Karnataka is a land full of exciting stories and they can be seen and heard at every turn, in every destination. “Sutradhar, will narrate the stories of this land in an exciting manner that will be presented by the Sutradhar of ‘The Golden Chariot’. This will be yet another piece of showcase literature for travelers to Karnataka to read.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
