Here are four ways you can level up your travelgram.
Instagram has become one of the most useful social media apps for travel bloggers to gain an audience. Since the platform is all about photo and video sharing, it's the perfect playground for tourists to share travel experiences and insights into the world's most fascinating destinations and cultures.
If you're a budding travel enthusiast looking to expand your Instagram travel account and contribute to the travelgram community, there are several key ways to achieve this. You can grow your organic follower count while embarking on your favorite globetrotting adventures.
Here are four ways you can level up your travelgram
1. Improve your travel photography
Taking stunning shots that can captivate viewers is at the heart of Instagram travel. Impressive photography is the key to drawing in real Instagram followers and increasing your overall content reach on the platform. Thus, if you're a photography newbie, you may need to learn a few useful tips to take better photos. You don't have to buy a new camera as most smartphones have good quality cameras already.
The first thing you should focus on is getting good lighting around your chosen photo subject. Even on cloudy days, the sun is still bright enough to capture what you want. If you can't get the lighting correct, you can later edit this on a photo editing app.
Next, you can try pivoting your camera around to get an interesting angle, especially if you're taking photos of large objects such as buildings. Finally, many professional photographers suggest getting close to your subject as possible and not always relying on zoom. This way, your pictures can include more natural, vivid detailing.
2. Post consistently
Instagram works by means of a metric algorithm, so the more you post, the greater your visibility will be. Your content will show up more often on your users' feeds. Due to this, you should have a schedule for the times and the number of times that you'll post. Depending on how much content you plan to create, it can be a few times a day or a week.
For a travel blogger, it's recommended that you post at least once per day or 2-3 times per week to start building a following. You can post more often than this if you prefer getting more impressions within a shorter time. If that still isn't enough, you can seek assistance from Instagram growth tools. Checking out Kicksta reviews, for instance, can help you discern if it's the right app for you to use. Either way, aim to post consistently so that your followers can also know when to expect your content.
3. Prioritize engagement
Travel enthusiasts are encouraged to pursue their love of travel by information provided by other travelers. These points of reference may or may not be personal connections. You can use this as an opportunity to be a guide to aspiring travelers and demystify a country or city through your own perspective and experiences. Take this as an advantage to boost your engagement rate.
Keep your comment section open for every post because people often want to ask you questions about your travels, the camera you're using, and how to get to your destination. Try and answer as many questions as you can, if not all of them. You can also reply to comments on reel videos and your story highlights. As such, the more you engage with your followers and casual viewers, the more your posts are likely to increase your likes, views, and shares over time.
4. Create niche content
There are numerous famous Instagram travel bloggers already in existence. So, it's essential that you differentiate yourself from influencers to grow your account, and niche content is how you can do it. Creating content that is specific and focused on a theme or idea can attract people who share the same interests.
Your niche ideas can be about tours around the countryside, popular foods and café hopping in a location, architecture, people watching, or travel information for each country you visit. You can also get creative, give your account a theme, and change it up each time you travel. This can be posting pictures with a red aesthetic when you're in one country and only photographing blue objects in another country. Whatever you decide, keep the subject of your content as a focal point.
Together with your niche content, you can also leverage the use of hashtags so you can get a wider reach and expand your audience. Instead of relying on popular hashtags, you can experiment with hyper-related hashtags for better engagement.
Leveling up your travelgram is more than possible if you keep a few tips in mind. High-quality niche content and engagement are the most critical factors in growing your account. So, you should focus on capturing stunning images of your travels and replying to comments on each of your posts.
You also have the option of using growth tools if you'd like to gain followers at a quicker pace. In either case, if you stay consistent with your content, over time, you'll likely see the results of greater reach, impressions, and organic follower numbers.