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The Global Nation Branding Event, 12 November 2009, World Travel Market, ExCel, London
Date: Thursday 12th November
Venue: ExCel London, London
Times: 9:00am to 5:00pm
Special TravelDailyNews rate: £400
Standard delegate fee: £495
When booking online, please use the code nbglountdn to claim your discount.
How to book:
Book online: www.nationbrandingevents.com Or call: +44 (0) 207 367 6983
Scheduled as part of the agenda of this year’s World Travel Market, attendance at the Masterclass will also provide the opportunity to attend the premier global event for the travel industry.
NATION BRANDING: A GLOBAL MOVEMENT SUPPORTING THE BETTER STEWARDSHIP OF NATIONAL IDENTITY
The Global Nation Branding Masterclass is a unique one-day interactive seminar which will examine global best practice in managing and building competitive identity.
The day will be led by Simon Anholt, widely recognised as the leading expert in measuring, building and managing national identity and reputation. Simon will be joined by our keynote speaker, Lord Tim Bell, one of the UK’s best known communication professionals who advised the government of Margaret Thatcher and now advises a number of governments around the world on reputation management. The Nation Branding Masterclass will provide a detailed analysis of the complex nation brand landscape and discuss results from the latest Nation Brands Index™ which identifies those countries which score highly in global opinion.
SPEAKERS
Simon Anholt
Simon is a member of the British Government’s Public Diplomacy Board and has advised the governments of the Netherlands, Jamaica, Tanzania, Iceland, Latvia, Sweden, Botswana, Germany, South Korea, Romania, Scotland, Croatia, Mongolia, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, The World Economic Forum and the World Bank. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index.
Lord Tim Bell, Chairman, Chime Communications
Tim Bell is one of the best known figures in the United Kingdom communications industry. He helped found Saatchi & Saatchi in 1970, and as International Chairman he took Saatchi & Saatchi into its position as the first British number one worldwide advertising agency in 1981. Lord Bell successfully ran the publicity campaigns for the Conservative Party for the general elections in 1979, 1983 and 1987. He was appointed Deputy Chairman of Lowe Howard-Spink & Bell plc in 1985 and remained in that position until the formation of Chime Communications in 1989. He advises the chairmen of many of Britain’s leading companies and organisations, as well as foreign heads of state and international business leaders and politicians. Tim Bell was awarded a knighthood in 1990 by Lady Thatcher in her resignation honours and a peerage by Tony Blair.
OTHER GUEST SPEAKERS
Leading opinion leaders and practitioners, including:
Dileep Mudadeniya, Managing Director, Sri Lanka Tourism Promotion Bureau
Danny Lopez, Managing Director, Marketing Group, UKTI
Daniel Ritterband, Director of Marketing, Office of the Mayor of London, GLA
WHO SHOULD ATTEND?
The masterclass is designed to give branding insights to the travel industry, tourism boards, city and regional tourism authorities, tour and travel operators and destination marketing professionals. It will offer delegates the opportunity to learn the tools to help create outstanding reputations and economic success. A unique combination of theory and practice, this masterclass is a must-attend event.
WHAT WILL YOU LEARN?
How your own nation ranks on the global league table of reputation.
Why Nation Branding is important to your country or business.
How a negative international standing will affect you.
How regions and cities can also be measured and monitored.
The key techniques to understand and mould a national image.
Comments from previous delegates:
“I attend 50+ events per year. This is streets ahead of the rest.” – Jason Loe, Ministry of Trade & Industry, Asia 2009
“Excellent delivery by Simon – an interesting and very pragmatic view of what can be done.” – Government Representative, Asia 2009
“Simon is a brilliant speaker and an original, great thinker. It was a comprehensive, well-structured, informative, insightful masterclass. Congratulations and thank you!” – Kund Florian, National University of Singapore, Asia 2009
“Being in the media marketing business, it helps us understand that tourism authorities will continue with their branding exercises and we have to provide them with options other than advertising.” – Ishita Banerjee, RMA Media, India 2009
“A well organised event which couldn’t have come at a better time. This event has been revealing and insightful.” – Henry Ofori Akwaboah, Ghana Oil Company Ltd (GOIL), Africa 2009
"It gave our clients like the Ministry of Tourism, Government of India, India Brand Equity Foundation and many more an exposure to what Nation Branding is about." – Faredoon Kuka, RMA Media, India 2009
EVENT PARTNERS
FOR MORE INFORMATION, please visit www.nationbrandingevents.com
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
