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At the Arsenale of Venice- Italy the first international Expo&Conference dedicated to Real estate tourism
Venice, Italy – a worldwide symbol of stylish welcome – will be the location of the new exhibition TRE – Tourism Real Estate, the main exhibition event completely reserved for international operators in the Real Estate quality tourism, local governments, territories and this sector entire supply chain.
The event, promoted by ExpoVenice and located at the Arsenal – the old Venice shipyard – from 15 to 18 April 2010, aims to facilitate the matching of supply and demand of properties destinated to Tourism and service providers of the sector. Not a traditional trade fair but four days of discussion, meetings and business relations with the international actors of one of the few economical sectors untouched by the crisis and certainly one of those that may give new incentives to economic recovery.
The latest data show that – despite a sharp drop in tourism turnover (-4 billion in the case of Italy only in 2008) – Luxury travel has seen a growth of 10% per annum in the last five years and actually 25 million tourists spent 116 billion euros (about 25% of the total sector income) for their exclusive holidays last year.
The event will be mainly dedicated to B2B, and will see the worldwide major resort chains, banks, investment funds, developer, architecture and construction companies, cities and territories as the main players. On the other side, the B2C area will host the high profile real estate agencies and individuals, with the aim to weave a network between the owners of villas and exclusive residences and their potential buyers.
"Expo Venice – Expo Venice president Piergiacomo Ferrari states – has set a schedule of fair events looking to new and promising market niches, Real Estate Tourism is one of them, and Venice, an international symbol of beauty and hospitality par excellence, could represents the ideal showcase to meet up to discuss these issues".
Since now, TRE distinguishes itself like an event of international character. Indeed, one of the first to confirm its presence is PuREnet European Network of State Property. The representatives of 25 European countries (Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Ireland, Italy, Lithuania, Luxembourg, Malta, Norway, Poland, the Republic of Slovenia, Republic of Slovakia, Spain, Sweden, Holland, Hungary) will participate to encourage dialogue between public and private stakeholders to develop an effective action planning.
A selected program of conferences and round tables will enhance the four day fair, enriching the debate on the new trends, expanding territories and innovative projects that are redefining the market trends. Besides discussing the traditional offer, the fair will be debating: "niche tourism" related to the structures of the world of Golf, Spa and Gaming; the new Low cost and High quality demand; sustainable tourism development as well as design and innovative models (from the ice hotels to the floating ones, passing through the temporary hotel). Again, it will be debating the issues of facility management in Real Estate Tourism and of the effective management of outsourced services (security, training, transportation, risk management, human resource). A central point will be also the topic of redevelopment, with a particular focus on water-front – a very important issue, especially in countries like Italy with a huge number of single hotel owners.
Simultaneously, all exhibitors and partners, through specific workshop presentations, will display projects and innovative solutions to an highly selected audience, ensuring a close contact with the subjects whom are more interested at their business.
A jury of experts will examine and evaluate all projects submitted. The best ones will be rewarded with the TRE Awards, according to the specific area of expertise (Golf, Wellness, Resort, Hotel, etc.).
The fair will have its own virtual store-front at www.tre-expo.com, a real gateway for Expo & Conference, a place of exchange, relation and privileged debate for the operators for which will be created a ‘ad hoc’ web community entirely dedicated to the Tourism Real Estate Sector.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
