Overall, Marriott International had the strongest performance, with five brands-Ritz-Carlton, Marriott, SpringHill Suites, Residence Inn and TownePlace Suites-ranking in the top three in their service segments.
NEW YORK – Travel buyers have spoken again. This time, identifying the highest performing brands among seven service tiers and across a dozen ratings criteria. Business Travel News announced the winners.
Four Seasons led the Luxury brands, sweeping every criteria rated by travel buyers and returning to the first-place form they maintained from 2006 to 2009 and recaptured in 2013.
Westin topped Upper-Upscale, while Hyatt Place won Upscale, with both brands improving on third-place finishes in 2014 by relying on strengths in wellness, design and modern amenities. For Upper-Midprice, Best Western Plus repeated its win from 2014, with Wingate leading the Midprice segment.
After both brands received a No. 1 ranking from J.D. Power’s North America Hotel Guest Satisfaction Study earlier this year, Homewood Suites dominated every criteria rated in BTN’s Upscale Extended-Stay and Candlewood Suites was rated best of Midprice Extended-Stay for the second consecutive year.
Of all the first place finishers, only two were repeat winners from 2014. Additionally, no multi-brand company had more than one first-place finisher this year. Despite their differences, each of this year’s winners placed a high value on traveler experience and implementation of a mobile app.
Overall, Marriott International had the strongest performance, with five brands-Ritz-Carlton, Marriott, SpringHill Suites, Residence Inn and TownePlace Suites-ranking in the top three in their service segments. Meanwhile, Starwood Hotels & Resorts and Hyatt Hotels each had three brands finish in the top three of their respective segments, while IHG and Hilton Worldwide each had two.
To reach an overall score, the BTN Hotel Brand Survey reviewed following criteria:
- Sales Staff
- Helpful & Courteous Service
- Physical Appearance
- Arranging Group Travel/Meetings
- Public Business Amenities
- Meetings Facilities
- In-Room Business Amenities
- Corporate Rate Programs
- Personal Amenities
- Data Quality
- Price/Value Relationship
Business Travel News 2015 Hotel Brand Survey
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.