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Discover the World first to uncover the new designs for this winter’s Icehotel in Swedish Lapland

19 teams comprising a total of 35 artists will use 1,300 blocks of ice during this year’s construction which was harvested from the Torne River earlier this spring.

The Northern Lights have made their first appearance for the season, the snow will soon begin to fall and the creation of Icehotel in Jukkasjarvi, Swedish Lapland, has already started with an eclectic mix of designs planned including frozen saunas, hotdog stands and frozen gardens.

Alongside  this, Nordic travel specialist, Discover the World, has just launched its Icehotel holiday collection giving Britons hungry for winter adventures a wide range of holidays to book now to coincide with the hotel unveiling this year’s art.

19 teams comprising a total of 35 artists will use 1,300 blocks of ice during this year’s construction which was harvested from the Torne River earlier this spring. Together with the ice production, building team, art support and lighting teams, they will create 6 new Art and Deluxe Suites and a Ceremony Hall in the year round Icehotel 365 and 12 Art Suites, and a new Main Hall in the winter hotel.

With quarantine free travel now possible to Sweden following the country joining the UK’s travel corridor earlier  this month the prospect of a trip to the Icehotel is made more compelling as well as the peace of mind that booking with Discover the World comes with a comprehensive flexibility promise should the travel situation change.  

New Designs
The first 6 new Art Suites in the 31st winter hotel will be ready for its opening on the 11th December with the following 6 opening a week later. Designs include typographic art, a forgotten hotdog stand, a frozen winter garden as well as a room filled of toys made from ice and snow.

Those who can’t wait that long can visit and sleep amid snow-and-ice art in the year-round, Icehotel 365, where there will be six new art suites. The first is already in construction, Kodex Maximus featuring a futuristic world.

Another of Icehotel 365 new deluxe suites will be called Sauna, where the cold bedroom depicts an ice-cold sauna which contrasts with the adjoining actual hot sauna experience guests can enjoy in their heated ensuite bathroom.

Discover the World offers a range of breaks to the Icehotel which combine sleeping ‘on ice’ with various winter activities and adventures including husky sledding, ice sculpting, snowmobiling, snowshoeing, reindeer sleigh rides, guided Northern Lights photography and sauna rituals.

The 35 artists have been hand-picked by the art team, led by the hotel's Creative Director Luca Roncoroni and are all residents of Sweden and have worked on designs for previous reincarnations of the hotel.

"With many years of experience in creating art from ice and snow, this year's artists have also had a share in Icehotel's 31-year history. Together, the artists will create a magnificent experience at Icehotel," says Luca Roncoroni, Creative Director.  

New Experience Room
A new ‘Experience Room’ has already opened in Icehotel 365. This area open to all guests celebrates the heritage of the hotel and is made entirely of ice and snow. Visitors can follow the hotel’s 30 years through ice works and explore the time line, view selected pieces of art that have been preserved from previous years and get to know Icehotel's founder, Yngve Bergqvist, who appears in a personal film portrait.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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