Fairmont Hotels & Resorts has formed marketing alliances with several new international airline carriers including United Airlines, Lufthansa Airlines, and Cathay Pacific. Effective immediately…
Fairmont Hotels & Resorts has formed marketing alliances with several new international airline carriers including United Airlines, Lufthansa Airlines, and Cathay Pacific. Effective immediately, guests staying at Fairmont’s hotels and resorts around the globe will have the opportunity to collect air miles in the respective carriers’ frequent flyer programs.
With the Fairmont portfolio poised for international growth, the new marketing relationships will strengthen the roster of the company`s frequent flyer program affiliations, a group that includes other airline partners such as American Airlines, Air Canada, Emirates and Seattle-based Alaska Airlines.
“Fairmont’s extremely excited to be founding relationships with many of the principal players in the aviation industry,” said Brian Richardson, Fairmont’s Vice President, Brand Marketing & Communications. “Within the last year, the Fairmont brand has established a greater international identity with the emergence of hotels in destinations such as Germany, Scotland, Monte Carlo, and Mexico’s Mayan Riviera and we continue to grow in new parts of the world. The new airline partners support our vision of becoming a global leader in the hotel marketplace and provide our guests with a multitude of mileage options during their stay.”
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