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Gzella Collection’s Ikona Hotel renamed as Elita Hotel

The hotel’s new name, similar to the Gzella Collection’s other hotels, reflects the company’s Polish roots. The Polish word “elita” translates to “elite,” which reflects the boutique hotel’s sleek and sophisticated accommodations.

FORT LAUDERDALE, FL – Fort Lauderdale’s Ikona Hotel has been renamed Elita Hotel. The hotel is part of the Gzella Collection, a group of beachside hotels spearheading the boutique hotel movement in Fort Lauderdale Beach.

The hotel’s new name, similar to the Gzella Collection’s other hotels, reflects the company’s Polish roots. The Polish word “elita” translates to “elite,” which reflects the boutique hotel’s sleek and sophisticated accommodations.

Located at 3030 Bayshore Drive in Fort Lauderdale, the Elita Hotel is Gzella Collection’s signature beachside retreat, perfect for deep relaxation and sophisticated coastal living. Designed by the Travel Channel’s Blanche Garcia, an interior designer on the popular show “Hotel Impossible,” Elita is a fashionable yet low-key escape in the heart of the Fort Lauderdale beach scene.

Conceived as a contemporary re-imagination of a seaside cottage, Elita’s ambiance is clearly apparent in its 24 stylishly designed deluxe rooms, family apartment suites and well-appointed penthouses. The rooms include custom-made modern furnishings, premium amenities such as Nespresso coffee makers and Oasis Collection cotton sheets, and natural finishings using exposed wood and sleek metals. The three-story hotel overlooks a private pool and courtyard garden with indoor and outdoor event space including a second-level balcony overlooking the Atlantic Ocean.

Elita’s sister properties, the Fortuna Hotel and the Fala Hotel, round out the Gzella Collection portfolio. Collectively, the properties showcase individual charm and unique personalities while introducing South Florida travelers to a new level of custom experiences and service intimacy found only in boutique lodging.

The Gzella Collection Hotels are ideally situated steps away from the golden sand beaches of Fort Lauderdale and in the heart of the beach “scene” with water sports and activities, oceanfront bars and nightlife. The hotels’ prime location sets them at the center of everything happening between the Las Olas shopping district, home to luxury retailers, world-class art galleries and al-fresco dining, and the nearby Galleria Mall anchored by Neiman Marcus.

Family owned by Polish entrepreneur and real estate investor Miroslaw Gzella, and operated by co-founder and family member Pawel Plata, the hotels within the Gzella Collection take pride in their individuality and ability to be the perfect destination for a tropical, chic and relaxing escape.

“As we continue to grow the Gzella Collection group in Fort Lauderdale, we felt it was crucial to to embrace the brand’s true identity and style to better reflect the elevated quality of boutique service we strive to deliver to guests,” said Pawel Plata, co-founder of Gzella Collection. “Elita will proudly continue to showcase authentic experiences and personalized attention in sunny Fort Lauderdale Beach.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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