EyeforTravel has developed a 32-page report, The State of Hospitality Distribution: Direct Bookings.
The hotel industry’s push for direct bookings is not a trend, it’s a fait accompli.
With OTA commissions as high as 30%, you have no choice but to battle to offset the balance and drive consumers to your website.
To help you achieve this, EyeforTravel has developed a 32-page report, The State of Hospitality Distribution: Direct Bookings. Featuring in-depth insight from Hilton, Hyatt, Viceroy Hotels, Fornova, Luma Hotel Times Square and Jamaica Inn, it will assist with the strategies to make your customer fully aware of the benefits in booking direct.
The report is packed with stats from hundreds of suppliers and best-practice insight including:
- How your customer perceives loyalty programs, overall cost per member and case study from Hilton Honors on the secrets behind its 20% membership growth!
- SEO & SEM tactics that coax the direct booking, including your move to a responsive website, rich content vs. page load balance and tracking user purpose.
- An integrated social media strategy that drives loyalty and builds engagement.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
