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The new Holiday Inn sign introduced in 2007 is making its way around the world. The Holiday Inn Express & Suites announces this green and blue beacon of hospitality will light the way for visitors to North Bay, Ontario, Canada.
The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand family relaunch program established to create a more contemporary brand image, increase quality and drive consistency.
“We have set an aggressive pace to relaunch our complete estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president – Brand Management, Holiday Inn Brands, the Americas. “And with the addition of Holiday Inn Express & Suites North Bay we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”
Elements of the relaunch for Holiday Inn Express include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.
"We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service,” said John Crescenzi, General Manager. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.” In early May, we received an award for the “Region’s Highest Overall Satisfaction Score” from Intercontinental Hotels Group. Our guests have spoken and they like the changes taking place at Holiday Inn.”
The 116-room hotel is within walking distance to Northgate Shopping Centre, and offers such business conveniences as a 24 hour business centre, free local phone calls and faxing, wired and wireless high speed internet and several meeting rooms. Other amenities include a fitness centre, indoor pool, coin operated laundry, snack shop and complimentary hot breakfast.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
