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HomeHotels & LodgingNew partnership between Safely and Direct puts protection at the heart of property operations
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New partnership between Safely and Direct puts protection at the heart of property operations

The partnership will enable professional property managers to access appropriate insurtech solutions within their property operations platform, making it easier for owners and managers to protect their properties in an automated manner.

ATLANTA – Safely, the leading insurtech and guest screening solution for the vacation and short-term rental industry, has partnered with Direct, a SaaS platform for short-term rental property and reservation management, to seamlessly integrate safety and insurance protection into property operations. 

Safely provides peace of mind to homeowners and property managers through a combination of guest screening and tailored insurance and has covered over $50 billion of homeowner liability since its launch in 2015. 

Direct helps professional short-term rental property businesses streamline operations by coordinating day-to-day operations, distribution, customer engagement and trust accounting from a single platform. 

The partnership will enable professional property managers to access appropriate insurtech solutions within their property operations platform, making it easier for owners and managers to protect their properties in an automated manner. 

Lui King, COO of Safely, said: “For both property managers and owners, protection remains the central issue to successful short-term rental management. We’re delighted to join forces with Direct to make it easier for our customers to access the insurance solutions they need. By integrating with Direct’s flexible property management platform, our customers enjoy seamless access to our insurance and guest screening solutions. At Safely, we’re excited about the tech innovation in the industry that continues to drive efficiencies through automation. We’re proud to be a part of this.”

Chad O'Farrell, Founder and President of Direct, said: "We are thrilled to announce our partnership with Safely that will provide Direct's customers with industry-leading primary insurance, guest screening with robust criminal background checks, and travel insurance. Our seamless integration allows clients to get protection from Safely with a push of a button."

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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