Starwood Hotels & Resorts Worldwide will bring its new aloft brand in Asia Pacific as it grows its footprint in the strongest growth region worldwide. aloft has so far announced hotels in Beijing, the…
Starwood Hotels & Resorts Worldwide will bring its new aloft brand in Asia Pacific as it grows its footprint in the strongest growth region worldwide. aloft has so far announced hotels in Beijing, the capital city of China; in Sydney, Australia`s economic powerhouse; and now will open its first hotel in Southeast Asia – aloft Bangkok – Sukhumvit 11.
Developed by Khamin Development Co., Ltd, the 308-room aloft Bangkok is scheduled to open in 2010.
aloft Beijing will be part of an integrated mixed-use complex including offices, residential building and the recently signed Four Points by Sheraton Beijing, Haidian.
The first aloft hotel in Australia, aloft Sydney Airport will include 161 guestrooms.
Bangkok is one of Asia`s most important economic and lifestyle centers, with its many modern cafes, markets and entertainment options, said Ross Klein, President, Starwood Luxury Brands Group and aloft hotels. Our mission with aloft is to offer a stylish lodging alternative to travelers around the world. With the addition of aloft Bangkok, now there`s a fun new way to play and stay in the `Venice of the East.`
aloft has the distinction of being the most successful global brand launch in the industry with over 50 contracts signed in the first year of its introduction, commented Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. We have worked closely with key developers and guests across Asia Pacific to customize our prototype and signature features specifically for this market, to create an efficient product that guests will love. We are excited to be introducing aloft to Asia Pacific and are looking forward to introducing more aloft hotels to other cities in the near future.
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