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Technology not exclusivity is the real fix to distribution control, claims Fastpayhotels

Fastpayhotels launches Rate Control Plus. This new initiative aims to secure rate distribution control for hotel B2B distribution.

PALMA – Fastpayhotels, the global B2B accommodation distribution business, announced the launching of Rate Control Plus, a new technology suite for the next generation of rate distribution control. This represents a major step forward on what is a significant pain for the industry, hotel direct sell and revenue management.

Now into its 6 th year, Fastpayhotels now trades with over 300 chains around the world including 10 of the 12 largest hotel chains globally. Fastpayhotels´ formula of only working with hotels using dynamic rates and direct integrations has ensured Fastpayhotels is now a preferred distribution partner for many hotels around the world for B2B distribution. The control of how hotel rates are
distributed has seen major improvement as many hotels have gradually move from using static rates, however incidences of rate leakage have seen a spike during the pandemic across the industry.

"Dynamic rates are now the norm for B2B distribution, but pricing issues continue as both hotels and distribution partners are still connecting dynamic rates with little more than ¨hope¨ to ensure rates are distributed correctly", said Alex Gisbert, CEO Fastpayhotels. "Global chains have even looked to reduce and curtail their distribution of rates by signing exclusivity with dominant OTAs to overcome what is fundamentally a technology issue and therefore cutting their nose to spite their face."

Fastpayhotels Rate Control Plus technology comes at no extra cost to hotels and is able to secure full rate plan distribution control once set up is complete.

Elodie Leunen, Deputy CEO and CTO, added: “We have developed Rate Control Plus in house and we can see that it will be a major game changer in the industry. We have been piloting this technology with initial beta partners and both customers and suppliers have responded positively to this change. It just makes everyone's life easier at no extra distribution cost. Fastpayhotels have multiplied by 3 its direct contract accommodation relationships since 2019 and is currently adding over 1000 hotels a month to its platform."

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.