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Peachtree appoints Caroline Royster Vice President, Business Development

Caroline Royster is a 15-year lodging industry veteran with a wide range of consulting, acquisition and development experience.

ATLANTA – Peachtree Hospitality Management announced the appointment of Caroline Royster to vice president of business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. She will report to Patrick Short, PHM’s president.

“We’re pleased that Caroline is joining our team with a focus on expanding our already significant third-party management services business,” said Short. “With a proven hospitality track record, Caroline brings a wealth of expertise and strategic vision to Peachtree. We look forward to the exciting opportunities and achievements that lie ahead under her guidance.”

Royster is a 15-year lodging industry veteran with a wide range of consulting, acquisition and development experience. She most recently served as vice president at R.M. Woodworth & Associates, a hotel advisory company. Before that, she was head of business development for Legacy Ventures, a hospitality developer, owner and operator responsible for identifying, underwriting and analyzing acquisition, ground-up development and third-party management opportunities. Royster has also held leadership positions with PKF Consulting USA/CBRE Hotels, TPG Hotels & Resorts, and Goldman Sachs & Co.

Royster holds a Master of Science in Hospitality Management from Florida International University and a Bachelor of Science in Business Administration from Bucknell University.

PHM, a division of Peachtree Group, operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 94 hotels across 28 brands with 11,492 rooms in 22 states.

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She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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