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Profitroom strengthens Business Development team with senior hire

Lucy Prothero

Hospitality is where Lucy Prothero’s real passions are, as she thrives while developing relationships with hoteliers. Always looking to listen and go the extra mile, Lucy loves to identify the pain points for her clients and help them grow to their full potential.

Award-winning booking engine platform Profitroom has appointed a new Senior Business Development Manager to its expanding team.

Lucy Prothero, joins the UK hospitality sector’s leading website traffic converter, following a tenure at both Guestline and Oracle Hospitality (formally MICROS) – bringing in a wealth of knowledge and industry experience of more than 10 years.

With a wealth of experience in hospitality sales and unrivalled passion, Lucy will be a key player in propelling Profitroom forward during a period of significant growth. She will continue to uphold Profitroom’s commitment to enhancing direct bookings for hoteliers without any upfront costs, leveraging Proftroom’s industry-leading products.

Since its inception in 2008, putting guests and the hotel workforce first is at the heart of everything Profitroom does. With a team of over 280 employees globally, Profitroom continues to support over 3,500 hotels, supercharging their direct bookings, and guest loyalty offerings,  and providing ultra-personalised user journeys.

On this venture, Lucy said: “What drew me to Profitroom is its incredibly personalised approach, offering clients excellent standards of customer service, expertly tailored to their individual needs. Profitroom is creating something truly unique in the industry, and I believe hoteliers are ready to wake up to this opportunity.

“Profitroom’s dedication to delivering tangible growth to hoteliers through innovation aligns perfectly with my professional goals. I’m so excited  to embark on this new chapter with Profitroom.”

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